The contemporary fashion label ‘Situationist’ revealed their Fall/Winter collection at 2022 Paris Fashion Week. Committed to the integrity of their brand identity, the up-and-coming luxury fashion label prides itself on creating every garment as advanced as possible by introducing innovative shapes and textures to each collection.

Founded by Irakli Rusadze,  the brand continues to rise in popularity within the luxury fashion space amongst fashion connoisseurs who enjoy pushing style boundaries.

As the Georgian brand remains fully committed to their zero-waste production, we can expect them to always construct their garments using all reusable materials.

For the first time in the history of the brand, they presented one of the smallest collections to date, priding themselves on their positive carbon footprint. 

Although impressively progressive, the brand faces new challenges as political instabilities and the world health crisis of the past few years have directly affected their business. 

Situationist the label remains hopeful for world peace and for a shift in a positive direction for the fashion community despite tumultuous economic and social climates. 

To shop the latest collection of blazers, coats, dresses & more, head to the link below: 

https://situationistofficial.com/

Edited by Demi Vitkute.

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The set of the fashion show was airy, bright, colored-in baby blue. There was a blue house with a red chimney that had smoke coming out from it. A huge bed in the middle. A long dining table, where orchestra musicians were seated, playing Tyler, the Creator’s composed music. It was like Abloh’s own home in the heavens.  

The fog smoke blowing on the runway made it seem like the models were walking on clouds. The collection unfolded on 20 dancers and 67 models and the clothes ranged from two-piece suits and fur coats to sculpture, angel-like lace-wings or veils.

The inclusion of a Grim Reaper graphic was a breathtaking visual from a designer who created his legacy with the knowledge that he would be posthumously gazing down on his own mortality today. 

The show ended with all-white looks. For the finale, all models, performers, and the crew walked out to Tyler, the Creator’s well-fitting song “See You Again”… Lyrics gently piercing through the space: “Can I get a kiss? And can you make it last forever? I said, I’m ’bout to go to war, and I don’t know if I’ma see you again…” 

The audience erupted into a standing ovation, some most definitely wiping off their tears (including me).

See the once-in-a-lifetime performance for yourself.

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On February 6th, New Orleans Saints football star Marcus Williams opened Grungy Gentleman’s 12th runway show at M1-5 Lounge in Tribeca.

The 28-look collection defined athletic tailoring by combining luxury fabrications with sportswear silhouettes. The outfits featured hints of leopard, southwest inspired wool, and custom-created static fabric.

While many designers are trying to blur gender lines in fashion, Jace Lipstein of Grungy Gentleman stays true to the brand ethos—its masculinity. He defines masculinity in his brand as “confidence.”

“We always experiment with color, but we do it with accents to give that little flair, that little extra swagger. I’m not that type of guy who would wear something that’s like ‘woah, that’s a lot,’” the designer told The Urban Watch after the show.

Kody Onyiuke, host, TV reporter and model, who walked the runway for Grungy Gentleman for the second time, said that he loves the way the brand “blends textured artforms, sports attire, high fashion, and the entertainment world into a fantastic menswear brand.”

He said that masculinity should not have a single definition and that men are multifaceted. “The core of Grungy Gentleman is in its powerful name,” Onyiuke said. “All men, whether they show it or not, have an edgy, “grungy” side, and also a focused, refined side of a “gentleman.”

Onyiuke shared that he perceives Jace Lipstein more like a big brother rather than just a designer he works with. “Jace, his team, and the entire brand makes you feel like part of the brotherhood,” he said.

And it will remain a brotherhood. It would take changing the core of the brand to make it more gender-fluid and inclusive, as the name in itself—Grungy Gentleman—is inherently gendered.

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