Benson Boone kicked off New York Fashion Week with a sold-out concert at Palladium Times Square on Sept. 13 as part of Wells Fargo’s Autograph Card Exclusives series for eligible cardholders.

Boone made an explosive entrance with “Electric Blue,” jumping atop the piano and landing the first of six signature flips throughout the night. He later took to the piano for “Slow It Down” as the room sang along to every word. Following a heartfelt message to fans, he performed his latest release, “Time of My Life,” and also performed “Ghost Town” for the first time in two years.

Other highlights included “Mystical Magical,” a standout moment as the sold-out crowd sang along, and “Momma Song,” which he performed as childhood videos of him and his mom played behind him onstage.

Boone closed the night with a show-stopping performance of his certified Diamond hit “Beautiful Things.” Before leaving the stage, Boone hugged fans in the crowd, capping off a night that he said reminded him how much he missed having a crowd so close.

The post Inside Benson Boone’s Intimate NYFW Concert in Times Square appeared first on The Urban Watch Magazine.

Best for the Cozy Types 

1. Adagio Christmas Teas

  Price: $14 

Adagio Christmas teas are rich black teas, perfect for cold mornings or afternoons. They’re not the typical “Christmas blend” herbal or fruity teas. Instead, this collection features classic black teas with subtle flavors like candy apple, candy cane, chestnut, and gingerbread. As someone who prefers black tea, I really enjoyed this collection.

2. CAMPSNAIL Fleece Lined Thermal Sweatpants 

Price: $24 – $30 

I was pleasantly surprised by these affordable thermal joggers. For the price, they feel warmer and more comfortable than many of the higher-end thermal layers I have tried. The sherpa-lined interior traps heat without adding bulk and genuinely feels like being wrapped in a soft blanket. They are made from a stretchy, non-see-through fabric that moves easily with you and stays comfortable throughout the day. Thoughtful details like a flexible waistband and deep side pockets make them practical for everyday wear, whether you are lounging at home, walking your dog, doing yoga, or heading out in cold weather.

3. iceROSE Fleece Lined Tights

Price range: $14 – $16 

You know that moment when you want to wear sheer tights with a skirt in winter, but you would freeze the second you step outside? These fleece-lined tights solve that problem. They look like classic sheer black tights, but they are actually lined with fleece, making them perfect for cold weather. The high-waisted, stretchy fit stays comfortably in place without slipping, while the smooth, single-seam design creates a sleek silhouette under dresses and skirts. They are warm without being bulky and easy to style with everything from boots and coats to sweaters and dresses.

Best for the Practically-Minded

1. Betabrand Two-Pocket Bootcut Yoga Dress Pants

Price: $88 

I have been looking for comfortable dress pants to wear to work for a long time, and every pair I tried left me disappointed and frustrated. Meanwhile, men seem to have endless options with stretchy, athletic-fabric pants that somehow pass as workwear. If finance bros can wear them, why can’t I? That all changed when I discovered these Betabrand yoga dress pants. I genuinely could not take them off once I got them! 10 out of 10 would recommend.

They look polished and work-appropriate but feel more like yoga pants, thanks to the soft, stretchy fabric that moves easily throughout the day. The clean front, flattering bootcut shape, and simple back pockets make them versatile enough for commuting, long workdays, or even transitioning straight into evening plans without feeling uncomfortable.

2. Everblog Digital Calendar 

Price range: $349 – $699

The Everblog calendar is a great option for busy families or couples who want to stay organized, but it does much more than just manage schedules. It can sync multiple calendars and also includes features like meal planning, fridge management, to-do lists, and an entertainment hub with apps such as Netflix and Spotify. There is even a built-in rewards system that lets you gamify daily tasks by earning stars and fun emojis for completing them. Best of all, there are no subscription fees. When I first set it up, the holiday calendar was off by 1 day, but support was able to fix it on the backend!

3. Aqara Smart Pet Feeder C1

Price: $99 

The Aqara Pet Feeder C1 is a smart, practical solution for keeping pets on a consistent feeding schedule, even when you are not home. Using the Aqara Home app, you can set feeding plans, adjust portions, and control meals remotely, as well as use voice commands through smart home scenes. When paired with a compatible Aqara camera, it becomes even more useful, allowing you to check in on your pet, see when food is dispensed, and confirm they actually ate. It is especially helpful for busy pet owners or anyone who wants a little extra peace of mind while away from home.

4. Aqara Smart Lock U100 Entry Door Lock

Price: $190 

The Aqara Smart Lock U100 is a sleek, secure upgrade for anyone already using Apple Home or looking to simplify everyday access. It supports Apple Home Key on an iPhone or Apple Watch, plus multiple unlock options including fingerprint, remotely managed passcodes (with an Aqara hub), one-time codes for visitors, and a mechanical key for emergencies. Features like auto-lock and Do Not Disturb mode make it easy to live with day to day, while its long battery life, durable build, and locally stored encrypted fingerprint data add peace of mind.

Best for the Hair-Obsessed 

1. Remilia hair

Price range: $24 – $110

I’ve tried many hair products before, but none have compared to Remilia. I noticed a difference immediately after using it. I tried the shampoo, conditioner, mask, and serum, and my hair felt soft without falling flat, with my natural waves looking more defined than ever. The products also smell incredible and feel like a relaxing, spa-like experience.

The Cosmocap hair serum capsules stand out in the market for their travel-friendliness. Instead of packing an entire bottle, I take just a few capsules on short trips. They are lightweight, mess-free, and easy to toss into a carry-on or gym bag, delivering smooth, frizz-taming results without the hassle of spills. As Remilia founder Eliran Ruzone put it, “Haircare needed a delivery upgrade that matched modern routines.” 

2. MUK Curl Stick 

Price: $199

The muk Curl Stick is a versatile styling tool that makes it easy to create everything from loose beach waves to more defined curls, no matter your hair type. It comes with three interchangeable titanium barrels, so you can switch up the size and shape to suit the look you want, and the smooth finish delivers shiny, static-free curls that last. With adjustable temperature settings for fine to thick hair textures, it adapts to your needs, whether you’re after Hollywood waves or slight bends. To keep hair protected while you style, pair it with the hot muk thermal protector, which helps shield strands from heat damage. The brand behind both products, muk Haircare, is an Australian company that has been known for high-performance hair tools and products since launching in 2006, with ranges crafted for both professional stylists and everyday use at home.

Best For the Fashion-Forward 

1. Mojo Fine Jewelry

Price range: Varies 

Mojo is a young, exceptional fine-jewelry and lab-grown diamond brand. Founder Hilary Fan decided to start her own brand after she had a poor experience buying a piece from a luxury house. After purchasing a gold bracelet that dented and ultimately snapped—and later learning it was hollow, a critical detail that was never disclosed—she recognized how often buyers are expected to navigate luxury through unspoken rules and limited transparency. That moment became the foundation of Mojo. 

The brand reimagines fine jewelry through a lens of clarity and trust, prioritizing gram-weight transparency, new-buyer education, and thoughtful designs that carry meaning and stand the test of time. Based in Florida and shipping worldwide, Mojo’s pieces are made domestically in the U.S. and offered through both ready-to-ship collections and bespoke custom work. My partner worked with Mojo to custom-make an emerald ring for me as a surprise, and it’s one of the most stunning pieces I’ve ever owned!

2. Freyrs Sunglasses

Price Range:  $85 – $90 

FREYRS sunglasses are one of those finds that feel especially satisfying right now, when eyewear prices seem to be out of control. I love how stylish they are without the designer-level price tag, which makes them feel like a smart, wearable splurge rather than something you have to overthink. Founded in Chicago in 2016, FREYRS set out to create affordable sunglasses without cutting corners, and it shows in the quality and comfort of the frames. They are well-made, easy to wear all day, and thoughtfully designed, with frames produced in the same factories as brands that sell for much more. The polished packaging and one-year warranty also make them a great gift option, whether you are shopping for someone else or treating yourself.

3. My Bougie Bottle 

Price Range:$39 – $150

My Bougie Bottle was founded in 2020 by Juliet Pearson, who grew up on O‘ahu surrounded by beaches, ocean, and tropical landscapes. Her deep appreciation for nature and commitment to conservation are reflected in every design. The bottles are absolutely stunning, with prints inspired by the natural world that feel more like pieces of art than everyday drinkware. They are a thoughtful, eye-catching alternative to single-use plastic and make a perfect gift for moms, daughters, or fashion-forward girls who appreciate style with meaning.

4. BeadFreeForever

Price range: $20 – $100

BeadFreeForever is a small jewelry brand based in Connecticut. It was founded by designer Marion Unangst, who brings over a decade of experience in fashion, merchandising, and store management. Originally from the Netherlands, Marion’s passion for jewelry design ignited during a trip to Cape Cod in 2013. BeadFreeForever’s signature pieces include the iconic lariat, a clip-bead design that can be worn as a necklace, bracelet, waist accessory, or even a headpiece, as well as beaded necklaces, leather tassel jewelry, wrap bracelets, etc. Each piece is unique, with slight variations to ensure individuality, just like the people who wear them. I’ve been wearing BeadFreeForever for years and cannot recommend the brand enough! Marion creates the most unique handmade jewelry each season and can customize every piece to your request, making it truly one-of-a-kind.

5. Encircled Tailored Organic Fleece Cardigan

Price: $232

The Encircled Tailored Organic Fleece Cardigan is exactly the kind of piece I have been looking for to wear to work, comfortable but still professional. Made in Canada from 100 percent organic cotton fleece, it feels soft and cozy while holding its shape, with a slightly cropped cut, subtly flared sleeves, and thoughtful details like a button front and pockets. The brand was founded by Kristi Soomer after years of living out of a suitcase as a strategy consultant and realizing how few clothes were truly versatile enough for work, travel, and downtime. That mindset carries through here. It is an easy piece to dress up or down and one that works just as well for long days at the office as it does for travel or weekends.

6. Lasting Brilliance Roses

Price Range: $129 – $189 

These Lasting Brilliance roses are honestly so beautiful. I have gotten compliments from pretty much everyone who has come over since I put them out. I usually buy fresh flowers every week, but now I do not have to, since these are real roses that are preserved to stay vibrant for up to three years. They look just as good as fresh blooms without any upkeep. No water, no wilting, and no sad petals after a few days. They feel like a thoughtful, long-lasting alternative to traditional bouquets and make a really special gift.

Best for the Creative Minds

1. Nanoleaf Smart Multicolor Floor Lamp

Price: $119 

The Nanoleaf smart multicolor floor lamp is especially great for college dorms or anyone just trying to make their home feel cozier. Its slim, minimal design fits easily into corners and smaller spaces, while the lighting itself does all the work, offering everything from soft, ambient tones to more vibrant color scenes. You can choose from preset moods or customize your own with millions of colors, and it even reacts to music for a more immersive feel. Whether you are studying, relaxing, or hosting friends, it is an easy way to add warmth and personality to any space.

2. Ride: The Most Iconic Wheels of the Silver Screen Book 

Price: $65

Ride: The Most Iconic Wheels of the Silver Screen is a must-have for movie lovers and car enthusiasts alike, and it makes an especially great coffee-table book. It celebrates the unforgettable vehicles that became characters in their own right, from Goldfinger’s Aston Martin DB5 to Bullitt’s Mustang and Thelma & Louise’s Thunderbird. Packed with striking photography, immersive illustrations, and behind-the-scenes stories, the book explores how these machines helped define some of cinema’s most iconic moments. With fresh interviews from well-known car aficionados like Jay Leno, Stephen King, and Jeff Gordon, RIDE feels both opinionated and deeply nostalgic, making it as enjoyable to flip through as it is to display.

3. Humdrum Bookmarks and Cards

Price range: $5- $7

I absolutely love Humdrum bookmarks and cards, and they are just as fun for adults as they are for kids. The designs are playful and a little absurd, drawing on pop culture, food, and everyday objects in a way that makes you smile. What started as a greeting card brand back in 2016 has grown into a cult favorite for its die-cut bookmarks, which are clever, unexpected, and genuinely delightful even for people who usually claim they “don’t use bookmarks.” Everything is printed locally in the U.S. using environmentally friendly inks, and knowing it’s a small, six-person team behind the brand makes them feel even more special. They are the kind of small gift that feels thoughtful, funny, and memorable.

4. Wonderbox 

Price range: varies 

Wonderbox is a great option for anyone who prefers experiences over traditional gifts. Instead of something that ends up sitting on a shelf, it offers moments that can be shared, remembered, and enjoyed long after the day itself. With a thoughtfully curated range of experiences, there is something for different personalities and interests, making it especially appealing to creative people who value trying something new. For example, the Wonderbox Spa Gift Card gives recipients the freedom to choose their ideal spa experience, from relaxing massages and mani-pedis to skincare treatments such as facials, deep-tissue or hot-stone massages, and even sauna sessions. With access to over 20,000 spa locations across the U.S. and flexible booking options, it is an easy, stress-free gift that works for any schedule. The redemption process is simple, making it just as enjoyable to use as it is to give. Perfect gift for couples, moms, and friends.

5. Otter Spirit Crystal Bracelets  

Price range: $24 – $100

Otter Spirit gemstone bracelets make a thoughtful gift for creatives, astrology lovers, and anyone drawn to spiritual or intention-based pieces. Each bracelet is made with natural gemstones and feels personal, whether chosen by zodiac sign, intention, or intuition. What really sets the brand apart is its commitment to giving back. From day one, Otter Spirit has donated one dollar from every bracelet sold to nonprofits focused on ocean conservation, a mission rooted in the sea otters that inspired the brand. That commitment was recognized in 2024 when Otter Spirit joined the Monterey Bay Aquarium’s Business Donors Board, supporting efforts like the Aquarium’s Sea Otter Program.

Best for the Chefs & Entertainers

1. Cutluxe 15-piece Knife Set

Price: $149

“A good, sharp knife is the foundation of any kitchen. Whether you’re a professional chef or a home cook,” reads the first line on Cutluxe’s website, and I couldn’t agree more. I have been using Cutluxe knives for about a year now, and what I like most is that they are just as high-quality as many of the more expensive, fancy knives out there. The difference is that you don’t have to spend half a month’s paycheck on them. Cutluxe focuses on making the best possible knives at the best possible price. As the brand puts it, “You will never see a signature collection of a famous chef from Cutluxe. Why? Because the merit of our knives lies in their performance, not in the endorsement of a celebrity.”

2. Harmony Haven Double-Sided Tea Towel

Price: $17 

I love the Harmony Haven kitchen tea towel because it finally solves my biggest pet peeve — kitchen towels that look nice but are not absorbent. This one actually works, soaking up spills and drying dishes quickly, while still featuring bold, retro-inspired designs that add warmth to the kitchen. Harmony Haven was founded by Kim Allen, a 60-year-old woman who started the brand as her second act after running a commercial cleaning business for three decades. Her focus on quality and function shows in every detail, from the super-absorbent, fast-drying fabric made with recycled materials to the double-sided designs that are built to be used, not just displayed.

3. Tribest Slowstar AI Vertical Hopper Juicer with Automatic Intelligent Optimization

Price: $599

Who doesn’t want fresh-squeezed juice at home? The newly launched Slowstar AI juicer from Tribest uses built-in AI sensors to detect the type of produce and automatically adjust speed and pressure, helping preserve nutrients and maximize juice yield. It is also the only juicer currently on the market with a stainless-steel blade, a touchscreen interface, and an extra-large hopper, which means less prep and more time enjoying your juice. For anyone looking to make fresh juice part of their routine, this is a thoughtful gift. 

4. Ikarao Portable Karaoke Machine

Price: $249

Any good party starts with karaoke, and the Ikarao karaoke machine makes it easy to get everyone involved. The device is all-in-one, with a built-in screen, lyrics ready to go, and wireless microphones that charge themselves when docked. There is no complicated setup, no extra devices to juggle, and the larger touchscreen makes lyrics easy to follow for kids, adults, and even grandparents. The sound quality is strong enough to fill a room, and when you are not singing, it doubles as a solid Bluetooth speaker. It is one of the best gifts for anyone who loves to host and entertain.

Best for the Outdoorsy Types 

1. TEREN Campfire Puffy Jacket 2.0

Price: $399

If you are like me and have a partner who is obsessed with anything outdoors, this is the perfect gift. My partner is already loving it! TEREN Campfire Puffy jacket is built for hiking, camping, and all kinds of adventures, and it is fire-resistant, windproof, waterproof, and tearproof. It keeps you warm without feeling bulky and holds up in cold, wet, and windy conditions. The design is clean enough to wear beyond the trail, making it a jacket that works just as well outdoors as it does for everyday winter wear.

2. First Responder Trauma Kit 

Price: $39

I think everyone should have this first responder trauma kit, whether it lives in your home or your car. You do not have to be outdoorsy to need one. Even something as simple as cutting your finger while cooking can turn stressful fast when you open your medicine cabinet and cannot find what you need. This kit keeps everything organized and easy to grab, with clearly divided compartments and pockets so you are not scrambling in the moment. It is well stocked with supplies that go far beyond basic bandages, making it a smart choice for accidents, emergencies, or just peace of mind. It is one of those things you hope you never need, but are very glad to have when you do. The trauma kit is a great gift not only for outdoorsy types but also for anyone who values preparedness and peace of mind. 

3. OBFUN Thermal Layers for Men 

$22

These men’s thermal layers are a winter essential for anyone who lives in cold climates, especially if they ski or spend a lot of time outdoors. The fleece-lined interior traps heat without feeling bulky, making them just as useful for active days outside as for staying warm indoors. The fabric is soft, stretchy, and breathable, so the set moves comfortably with your body and never feels restrictive or itchy. They layer easily under everyday clothes or can be worn on their own for lounging, making them a practical and thoughtful cold-weather gift.

Best for the Fragrance Lovers 

1. SPRVILLN Clientele by Jeffrey Perfume

Price: $37

“It’s not just a fragrance, it’s a provocation. Available only until the DOJ reveals the full unredacted client list,” reads the first line on CLIENTÈLE by Jefferey. You might read that and think, wait, what? That was my first reaction too. When the package first arrived, I got a little nervous about opening it because it was labeled “sealed evidence” and genuinely looked like something sent by the government.

This is definitely not your typical perfume. Released as a limited-edition collectible, CLIENTÈLE is packaged to resemble a blacked-out government file and uses scent as social commentary. Inspired by the ongoing lack of transparency around the Jeffrey Epstein client list, the bottle contains 49 mL of cologne, with 1 mL deliberately missing as a pointed nod to what has been withheld. Created by the anonymous art collective SPRVILLN, it blends art, politics, and provocation, complete with mock government memos and proceeds that support anti-trafficking and transparency organizations.

It is the kind of gift best suited for political junkies or anyone with a sharp sense of humor. And while it is clearly meant to spark conversation more than anything else, I will say it actually smells good.

2. Silver Orange Boutique Crystal Essential Oil Rollers 

Price: $22

These crystal essential oil rollers from Silver Orange Boutique make a thoughtful, under-$25 gift for anyone who appreciates simple, meaningful self-care. Each roller is designed as a quick “micro-ritual,” something you can reach for during a busy day when you need to pause, reset, or ground yourself. They are made with therapeutic-quality essential oils and real crystal chips inside a glass bottle. The blends are intuitive and versatile, from calming or courage-boosting options for stressed students and overworked professionals to softer, affirming blends that feel right for teens, beauty lovers, or anyone needing a little encouragement.

3. Syren Fragrances

Price range: $12- $90

Syren Fragrances is an affordable luxury perfume brand created by three siblings who spent nearly two decades working in the fragrance industry before launching their own line. Syren offers three fragrances for men and three for women, along with a $30 discovery set that lets you test the scents without committing to a full bottle. My personal favorite is Pink Caviar Luxe, which feels warm, rich, and intoxicating, with notes like golden vanilla and cognac. The brand’s motto, “Fragrances for the Good Life,” shows up in the details as well, including the glass beads inside each bottle that move like sand along the ocean floor.r. 

4. Tab & Chance Fragrance Duo

Price range: $200 set / $110 each

Tabitha Brown, a beloved American actress, author, and social media personality known for her motivational voice and vegan lifestyle, launched Fridays with Tab & Chance with her husband of more than 22 years, Chance Brown. The fragrance duo feels deeply personal, reflecting their long-standing partnership rather than a typical celebrity perfume release. His Business is warm and grounded, with notes of bergamot, tea, cocoa, suede, amber, and musk, while Her Business is soft yet radiant, blending bergamot, orange flower, ginger, caramel, vanilla, and cocoa. Worn together, the two scents become Their Business, a layered fragrance that feels intimate and intentional. Vegan and thoughtfully crafted, it makes a meaningful gift for couples or anyone drawn to fragrance with a story behind it.

Best for the Skincare Enthusiasts

1. Eminence Organic Skin Care

Price range: $30 – $100+

For years, I’ve sworn by Eminence Organic Skin Care. Struggling with acne in the past, I found a transformative solution in Eminence’s Clear Skin Line, which left my skin radiant and blemish-free. This luxury brand is renowned for its sustainable, eco-friendly approach, using natural, organic, and Biodynamic ingredients since its inception in 1958. Loved by celebrities like Nicole Kidman, Jennifer Lawrence, and Chris Hemsworth, Eminence combines visible results with environmental responsibility, even planting a tree for every product sold.

Eminence is exclusively available through licensed spas, making it a professional-grade skincare choice for facials and other treatments. I recommend selecting All About You Spa, founded by exceptional European aesthetician Ingrid Vit.

2. HPPY Ultrahydrating Starter Set

Price: $175

The HPPY Skin Ultra Hydrating Starter Set makes a great gift for skincare enthusiasts. The three-piece set includes a gentle gel cleanser, a hyaluronic acid serum, and a rich barrier cream designed to hydrate and support the skin. What sets the brand apart is its use of High Pressure Processing technology (HPP) to preserve a full-spectrum blend of whole-berry nutrients, keeping the bioactive benefits of ingredients like strawberry, blueberry, and raspberry intact. Founder Hannah Penn brought this technology to skincare after growing up around it in her family’s clean-food business. 

3. Demulcere Wash & Glow Starter Set

Price: 139 CAD

Demulcere Wash & Glow Starter Set includes a gentle powdered cleanser that activates with water and a lightweight facial oil serum, creating an easy routine that cleanses without stripping and leaves skin soft and nourished. The brand was founded by a new mom with a background in science who wanted skincare that felt grounding rather than overwhelming, especially during a time when life felt anything but slow. Her focus on plastic-free packaging, minimal ingredients, and formulas gentle enough for sensitive skin shows in every detail. It is a great gift for moms and skincare minimalists. 

Best for Kids

1. Hugimals 

Price range: $12 – $128 

Hugimals are weighted plush stuffed animals designed to provide comfort and help reduce anxiety by mimicking the feeling of a real hug through evenly distributed weight. They are a comforting choice for both kids and adults. I have Frankie the Cat, and it is incredibly calming. When you place it on your chest while lying down, it genuinely feels like a cat.

Hugimals was founded by Marina Khidekel, a health and wellness journalist and former deputy editor at Women’s Health and Cosmopolitan. She launched the brand in 2022 after struggling to find a high-quality, beautifully designed, substantially weighted plush that could ease anxiety for both children and adults. After several years of research, collaboration with therapists, and extensive prototyping, Hugimals was created.

2. Turtleback Performance Hoodie for Kids 

Price: $85

Turtlebacks is a mom-founded brand that makes golf-inspired performance apparel for boys, with comfort, style, and everyday wearability in mind. Designed to move easily from school to playtime to family outings, pieces like the Performance Hoodie, the Play All Day Pants, and Performance Polos combine the softness of athleisure with a more polished look parents appreciate. The focus is on clothes that feel good to wear and actually hold up to real life, helping kids feel comfortable and confident throughout the day.

3. Doctor Bedtime’s Sleep Magic Superpowers for Super-Sleepers Book

Price: $15

Doctor Bedtime’s Sleep Magic is a children’s book created by the Sleep to Live Well Foundation to help kids build healthy sleep habits, especially those who have experienced early stress or trauma. The book is co-authored by Dr. Roger Washington, a Stanford-trained family physician whose own childhood shaped the project. Written in playful rhymes and filled with colorful illustrations, the story follows the friendly Doctor Bedtime (aka Dr. Washington) as he shows children how sleep helps them grow, heal, and feel ready for the day ahead. When Dr. Washington was just two years old, he was placed in an orphanage, where he spent three years coping with trauma and many sleepless nights. That lived experience is woven into the book’s message, which treats sleep not just as a routine but as a source of comfort, strength, and hope for children and the people who care for them.

The post The Best Winter Gifts for Everyone This Season: Curated and Tested appeared first on The Urban Watch Magazine.

In an era where technology is reshaping every aspect of life, artificial intelligence (AI) is emerging as a transformative force in education. With the potential to expand access to higher education through individualized learning platforms, intelligent tutoring systems, and AI-driven administrative tools, it also carries risks. It could help underprivileged students close longstanding educational gaps, but it might also deepen existing disparities. In this article, I explore how current AI advancements serve as both a solution and a challenge in the pursuit of equitable access to higher education.

Bridging the Education Gap—Where Does AI Come in?

While one-on-one tutoring helps students learn concepts, complete projects, or develop new skills, providing on-demand aid to all students is challenging due to a low human instructor-to-student ratio, time constraints, and limited resources to address the diverse needs of students. This is where AI-ed comes into play. 

Educational applications powered by artificial intelligence can tailor content to meet each student’s individual needs and learning pace (Luckin et al., 2016). AI-powered tutoring tools, such as Carnegie Learning and Squirrel AI, provide 24/7 assistance to students, reducing the workload for human instructors. 

Intelligent Tutoring Systems (ITS) utilize AI techniques to learn about a student’s cognitive needs and provide the most suitable learning activities, often without the need for a human instructor to be present (Luckin et al., 2016). These tools can aid students with various learning styles, disabilities, and language barriers, making higher education more inclusive and accessible (Holmes et al., 2019). 

According to Jyoti D. Rozario, a graduate and incoming master’s student at the University of Maryland, these tools can be incredibly empowering, sharing, “Tools like ChatGPT or AI-powered study apps have helped me quickly grasp difficult concepts, draft outlines, and manage time more effectively. For someone juggling multiple classes, a full-time job, and other responsibilities, that kind of support feels like a lifeline.” By offering personalized, on-demand support, AI-driven tutoring systems not only supplement traditional teaching but also empower students to take greater ownership of their learning journeys.

In a survey we conducted of 40-50 anonymous participants, including students, working professionals, and professors, 87.5% of participants identified personalized learning and tutoring as the area most transformed by AI in education, 55% cited student engagement tools, and 57.5% pointed to administrative efficiency, like grading and admissions.

Artificial intelligence has advanced a lot in the past few years. Nowadays, almost all technological solutions are built around sophisticated machine learning models, thus improving the convenience factor for users. AI streamlines a vast number of administrative processes for higher education, such as application screening, grading, and student support services, additionally ensuring a fair evaluation process by reducing human bias (Heffernan & Heffernan, 2014).

Professor Faisal Quader of the Department of Information Systems at the University of Maryland remarked, “AI is a powerful tool that can accelerate learning. But if you jump into using it without understanding the basics, you risk misusing that power.” His comment highlights the importance of pairing AI-driven support with a strong grasp of foundational concepts, ensuring that technological assistance enhances rather than replaces deep learning.

Building on that perspective, others in the field emphasize that the responsibility doesn’t lie with the technology alone but also with the learners who use it. 

“As an AI security researcher, our job is to build safe and responsible models to be useful in different areas, in this case, learning. However, the learners themselves must first learn how to be responsible in using the models for them to be truly helpful, instead of harmful,” said Nicole Meng, a PhD candidate specializing in AI. “Using an LLM to enhance learning is like exploring an ancient library filled with old, sometimes unreliable books. In both cases, the information comes from previous records: for LLMs, that’s internet data; for libraries, it’s written works. You still need to verify whether the information holds today, and neither can replace independent, critical thinking in the learning process.”

Will AI Widen the Educational Divide? What Are the Risks?

By enhancing results, providing real-time feedback, and personalizing learning, AI has the potential to revolutionize education (Holmes, Bialik, & Fadel, 2019). However, if we’re not careful, AI could end up widening the gap between students who have access to resources and those who don’t. For example, AI tools rely on resources such as high-speed internet, modern devices, and well-trained teachers to function effectively (Luckin et al., 2016). Students in underfunded schools or low-income communities often lack these basics, meaning they could miss out on the benefits of AI entirely. 

This digital divide is noticeable even among peers. “Not every student has the same access to devices or stable internet,” Rozario explained, “And sometimes it feels like there’s a growing gap between those who can leverage AI tools and those who can’t.” 

Additionally, the quality of AI systems depends on the quality of the data on which they are trained. While recent advances have improved inclusivity, studies continue to show that AI tools can underperform for certain groups, such as non-native English speakers or students with learning differences. Without intentional design and equitable access, AI risks reinforcing the very inequalities it aims to solve, leaving the most vulnerable students further behind.

AI is often framed as either a solution or a threat to educational equity. When asked how AI is affecting educational inequality, 72.5% of participants in our survey believed that the impact varies depending on how AI is implemented. In comparison, 32.5% felt that AI is increasing inequality due to unequal access to technology. These results underline a critical point: without targeted interventions, AI could become another amplifier of privilege.

The key to avoiding this divide is making sure AI is implemented equitably. This involves investing in technology and infrastructure for underserved schools, ensuring that AI systems are trained on diverse, inclusive datasets, maintaining transparency and privacy standards to protect students, and providing teachers with the necessary training to utilize these tools responsibly and effectively. (Holmes et al., 2019). 

The role of teachers is likely to undergo substantial change, too. 82.5% of survey respondents agreed that teachers will increasingly rely on AI to manage administrative tasks, while nearly 50% said teachers will become more like facilitators or coaches. This shift could depersonalize the student-teacher relationship and reduce opportunities for critical thinking and creativity.

As artificial intelligence becomes increasingly integrated into educational settings, educators, students, and policymakers grapple with harnessing its benefits without undermining core learning outcomes. 

For example, students may face new forms of academic dishonesty. AI-generated content and automated tutoring platforms make it easier to cheat or plagiarize, posing a challenge to educators in finding effective assessment methods that preserve academic integrity. 

Reflecting on these ethical challenges, Professor Quader cautioned, “Yes, cheating or copying is a concern. Students must ensure they understand the concept without relying on AI to do everything for them.” His warning aligns with broader academic fears about overreliance on AI and the erosion of academic integrity, reinforcing the core message that AI must be used intentionally and ethically to truly benefit education. 

In our survey, 87.5% of respondents marked overdependence on technology as a major ethical concern in AI education tools. 82.5% were worried about data privacy and student surveillance, while 42.5% highlighted a lack of transparency in AI decision-making. These concerns underscore how unchecked technological advancements can introduce new vulnerabilities into education systems. 

AI in Education: Take it from Students

While data and expert opinions are critical, student experiences provide unique insight into how AI is shaping the learning journey. For some, AI tools serve as essential aids, supporting time management and comprehension. 

Others also caution against overdependence. As Rozario shared, “Without proper guidance, it’s easy to let AI do the thinking for you, and that defeats the purpose of learning. Over-relying on AI for every aspect of our learning may diminish the ability of critical thinking. AI tools should be used to augment our thinking and help automate daily tasks.”

This captures the tension between AI’s educational potential and the risk of disengagement. Striking the right balance between using AI as a tool and maintaining academic integrity is essential to ensuring that learning remains meaningful and student-driven. 

When asked about the impact of AI tools on student motivation and critical thinking, 52.5% of survey respondents felt that AI weakens both. An additional 30% believed that while AI improves motivation, it weakens critical thinking, and 7.5% felt the reverse, highlighting a fragmented perception of AI’s educational value. Only 15% believed that AI strongly improves both motivation and critical thinking, and 5% thought it slightly improved both.

What Does This Mean for the Future?

Artificial intelligence is expected to play a central role in shaping personalized, efficient, and inclusive learning experiences. As schools and institutions increasingly adopt AI-driven tools, it is essential to ensure that this integration supports equity, fosters creativity, and upholds ethical standards. 

In terms of future risks, the most commonly cited concern was the loss of teacher-student connection, selected by 65% of respondents. This was followed closely by the dehumanization of learning with 55% and the widening of the digital divide with 37.5%. Dependence on commercial AI platforms and the potential for cheating were also concerns, at 37.5% and 20%, respectively, as was algorithmic bias in student evaluations at 22.5%. 

Notably, none of the respondents felt that there were more benefits than risks, underscoring the importance of carefully structured and ethically-guided integration. These insights suggest that while AI holds promise, it must be implemented with a strong emphasis on equity, transparency, and the preservation of human-centered learning practices.

When asked about priorities for AI tool development in education, the top response was personalized learning pathways with 70%, followed closely by enhancing student engagement and supporting students with disabilities, both with 62.5%. These findings reflect a strong demand for AI systems that cater to diverse learning needs and make education more accessible. Additionally, 50% of respondents emphasized the importance of reducing teacher workload, while 42.5% prioritized improving access in underserved regions, reinforcing the dual focus on efficiency and equity.

In terms of curriculum design, 90% of respondents believe schools should focus more on critical thinking and creativity to prepare students for an AI-driven future. 65% support teaching AI literacy and ethics, while 45% advocate for integrating AI tools into everyday learning. These insights suggest that, alongside technical skills, ethical and creative capacities must be central to the evolving curriculum. 

Responsible Implementation of AI: It’s All About Balance

AI holds significant potential to transform higher education by improving accessibility, personalizing learning, and streamlining traditional administrative processes. However, its implementation must be equitable to prevent deepening existing educational disparities. 

Investing in machine learning infrastructure, diverse data collection, and instructor training is crucial for creating inclusive AI systems. When used thoughtfully and responsibly, AI can help bridge the education gap and provide opportunities for students from diverse backgrounds to succeed in the modern academic landscape. While AI is not a silver bullet, ethical and equitable use can make it a powerful tool.

The post Is AI Bridging the Gap or Widening the Divide in Education? appeared first on The Urban Watch Magazine.

When Anishek Kamal moved from a small town in India to the United States, equipped with a computer science degree and a job offer in tech, he thought he was about to live the American dream, until reality set in. Without the kind of financial safety net that some immigrants from more privileged backgrounds have, he quickly found himself struggling to afford life in America. He still had to pay off his student loans, cover rent and bills, and manage a car loan, all while sending money home to support his family. Soon, he maxed out his credit cards, and by 2022, he had racked up over $100,000 in debt. 

Despite the shame that often comes with debt, and money being a taboo topic, Kamal is open about his past struggles. Through extensive research and data analysis, he found a way to become debt-free.

“Debt is not just a money problem—it’s also a behavioral problem,” Kamal says.

It’s his vulnerability in speaking from personal experience, combined with technical knowledge, that makes his story unique.

That technical knowledge came from years in the data and cloud space, where Kamal built his career at companies like Lululemon, Press Ganey, and Neal Analytics before eventually landing at Microsoft. There, he has led AI and big data initiatives, helping Fortune 500 clients optimize systems and migrate to the cloud. But behind the scenes, he was still grappling with personal debt and beginning to ask deeper questions about why smart, capable people like himself were falling through the cracks of traditional financial services.

He tried everything—Excel spreadsheets, financial advisors, loan and refinancing advice, and countless apps that offered generic tips. It was overwhelming, and he found no clear, data-driven way to understand his options and make better decisions.

That’s what led to DebtZero, the fintech platform Kamal founded to help people get out of debt faster and with less mental strain. By analyzing spending patterns, income fluctuations, and behavioral habits, the platform builds personalized repayment plans and allows users to automate payments in one place. No more juggling multiple apps, due dates, or interest calculations. Kamal interviewed over 350 people and found that 73 percent had experienced the same kind of cognitive overload he had. He recognized there was a clear need for what he was building. DebtZero promises not only to help users save money but also to offer the peace of mind that comes from finally feeling in control.

Outside of his full-time job at Microsoft and building his app, Kamal also makes it a priority to give back. He has mentored over 400 aspiring data and cloud professionals, taking countless calls for free to help people break into the field. Many of those he’s advised are now working at top-tier tech companies.

The Urban Watch sat down with Kamal for an exclusive interview about how his personal experience with debt led him to found DebtZero, how AI can be built with empathy, and what it takes to design a system that truly works for people, not against them. 

Tell me a little bit about your background and where you grew up. How has that shaped who you are today, personally and professionally?

I grew up in a small town, Darbhanga, in the state of Bihar, India, where resources were limited, but the people worked hard to create a better life. My father worked incredibly hard to provide for our family, and that work ethic definitely rubbed off on me. We didn’t have much exposure to technology growing up. I remember the first time I saw a computer; I was in elementary school, which was pretty late compared to kids in more developed areas. My uncle had a PC, and the entire family was using it. I was so fascinated by computers that by the time I was in ninth grade, I was assembling computers for friends or acquaintances for a couple of hundred Indian rupees each. 

This background shaped me in a few important ways. First, I developed a deep appreciation for education as a path to opportunity. Second, I learned to be resourceful and solve problems with whatever tools were available. And third, I gained this perspective that technology isn’t just cool – it’s transformative. When I finally got my hands on a computer and started coding, it felt like discovering a superpower.

Professionally, this journey has made me particularly drawn to projects that democratize access to resources and knowledge. I think that’s part of why I’m so passionate about fintech now – it’s about using technology to solve real problems and create more equitable access to financial tools that were previously available only to the privileged few.

How did you become interested in working in tech?

My journey into tech started with pure fascination. I remember writing my first lines of code and being amazed that I could create something functional from nothing but logical instructions. It felt like a perfect blend of creativity and problem-solving.

I started as a big data developer working with Hadoop, which exposed me to the power of handling massive datasets. What kept me in tech was seeing how these skills could be applied to solve increasingly complex problems. As I moved into cloud technologies and solution architecture, I loved the challenge of designing systems that could handle enormous scale while remaining resilient and efficient.

The evolution from writing code to architecting solutions for Fortune 500 companies was natural because I’m fundamentally driven by impact – how can we use these powerful tools to solve meaningful problems? That’s ultimately what drew me to AI as well. It’s not just about the technology itself, but about the problems we can solve with it that weren’t solvable before.

What has been the most significant personal challenge you’ve ever faced? 

Moving to the United States was probably my biggest personal challenge. I came here with essentially maxed-out credit cards, student debt from my bachelor’s degree, tremendous uncertainty, and the feeling of having to start completely from scratch. There’s something humbling about leaving behind your support network and familiar surroundings.

The financial pressure was intense – I remember calculating exactly how many months of my new salary would go toward paying off those cards. That experience of carrying debt while trying to build a new life taught me a great deal about financial stress and how it affects every aspect of life and decision-making.

Looking back, this challenge provided the perspective that eventually led to DebtZero. I experienced firsthand how even someone with a good education and technical skills can struggle with debt and financial navigation. It made me realize that financial systems aren’t designed with accessibility or empathy in mind, and that’s something technology could help address.

What do you consider your biggest professional accomplishment so far?

While there are several technical achievements I’m proud of, I believe my most significant professional accomplishment has been successfully transitioning from a solutions architect at a major tech company to a founder building something from scratch.

The shift required completely different skills–moving from implementing technical solutions within established frameworks to identifying market opportunities, validating ideas, building from zero, and creating something that genuinely helps people.

What makes this particularly meaningful is that I’m not just applying technical skills, but actually addressing a problem I experienced personally. Creating a product that can help millions of people achieve financial freedom is infinitely more satisfying than any technical problem I’ve solved previously.

How does DebtZero compare to other debt management companies? What makes it stand out? 

Unlike traditional debt management companies that focus primarily on debt settlement or consolidation, Debtzero takes a more holistic, technology-first approach to debt freedom. Other companies typically negotiate with creditors after accounts have gone delinquent; we’re focused on optimization strategies that work with current, good-standing accounts.

There are three key differentiators that make us stand out:

First, our approach is personalized based on behavioral patterns, not just numbers. Traditional services apply the same mathematical strategies to everyone, but financial success is behavioral. We analyze spending patterns, income volatility, and psychological factors to create strategies that users will actually stick with.

Second, we’re focused on education and empowerment rather than dependency. Many debt management companies create ongoing reliance on their services, while we’re building tools that increase financial literacy and independence over time.

Third, we use technology to optimize the entire financial picture, not just debt. Our system analyzes cash flow patterns, payment timing effects, and opportunities across all financial accounts to identify savings that traditional approaches may overlook.

 What inspired you to launch DebtZero? 

Launching DebtZero came from a deeply personal place. When I moved to the U.S., I was carrying student loans and quickly found myself in credit card debt. The financial system here was completely different from India’s more cash-based approach—everything revolved around credit. Despite having a tech background and a decent job, I struggled to make sense of it all. I was making minimum payments, juggling multiple loans, even sending money back home to support my family. By 2022, I was over $100,000 in debt.

I tried everything—Excel spreadsheets, financial advisors who weren’t interested unless you had assets, random advice on 401(k) loans and refinancing—it was overwhelming. What I really needed was a clear, data-driven way to understand my options and make better decisions. There was an app in India that helped track and pay credit card balances in one place, and I couldn’t find anything like that here. That’s when I got the idea for DebtZero. 

The final catalyst came during my time working on a credit union project, where I analyzed millions of financial transactions. I observed patterns of people making costly mistakes not because they lacked discipline, but because they lacked visibility and optimization tools.

I recognized an opportunity to apply my technical expertise in data and AI to help people overcome the same challenges I had faced. The more research I did, the more I realized there wasn’t a solution that truly leveraged technology to optimize debt management in a personalized way. That gap in the market, combined with the potential for meaningful impact, made launching DebtZero feel like the most important work I could be doing.

What role does AI play in Debt Zero’s platform?

AI is core to Debt Zero’s platform, but in ways that might be different from what people typically think. We’re not using AI to make decisions for users–we’re using it to uncover insights and opportunities that would be impossible to find manually.

First, our AI analyzes transaction data to understand unique spending patterns and financial behaviors. It identifies patterns invisible to the human eye, like how spending in certain categories triggers cascading effects across someone’s finances.

Second, we use machine learning models to predict cash flow volatility and potential financial stress points before they happen. This allows us to proactively recommend adjustments rather than reacting to problems after they occur.

Third, we apply optimization algorithms that consider hundreds of variables simultaneously–payment dates, interest calculation methodologies, cash flow patterns, and psychological factors–to create debt payoff strategies that are both mathematically optimal and behaviorally sustainable.

Fourth, we use natural language processing to translate complex financial concepts into accessible guidance tailored to each user’s financial literacy level.

The AI doesn’t replace human judgment–it enhances it by revealing options and insights that wouldn’t be apparent otherwise, then empowers users to make better-informed decisions about their financial future.

What kinds of data are you analyzing to offer clients the most effective repayment strategies?

We analyze multiple categories of data to create truly effective repayment strategies, all while adhering to strict privacy protections and obtaining user consent.

Transaction data is our foundation—we look at spending patterns, income timing, volatility, and cash flow dynamics. This helps us understand not just how much money someone has, but when it’s available and how predictable their financial situation is.

We also assess debt-specific details, such as interest rates, payment due dates, minimum payment requirements, and how interest is calculated (e.g., daily average balance vs. previous statement balance). These overlooked nuances are critical for optimization.

Behavioral data plays a key role as well—how consistently users stick to plans, where they’ve struggled or succeeded, and the kinds of financial decisions that tend to trip them up.

What makes our approach unique is that we don’t just look at each of these data types in isolation. We examine the relationships between them. For example, how income timing interacts with payment due dates, or how certain spending patterns affect debt payoff consistency.

Importantly, we maintain bank-level security and transparency. Users always know what data we use and why, ensuring trust is built into every step.

Who is your ideal user, and what does a typical customer journey look like on the platform?

You don’t have to be in debt to use DebtZero; it can help you optimize your payments and stay debt-free. However, our current target user is someone who has more than $10,000 in debt and is actively seeking to eliminate it, but feels overwhelmed by the complexity of the process. They usually have a mixture of credit cards, student loans, car loans, and possibly a mortgage. They’re making payments but not seeing the progress they want, and they’re seeking a more effective approach rather than simply budgeting harder.

That said, debt is not just a money problem; it’s also a behavioral problem. That’s why we provide users with educational content specifically tailored to their situation, helping them build financial skills and confidence alongside their progress toward debt freedom.

The typical customer journey begins with what we call a ‘Financial X-Ray’–connecting their financial accounts to provide us with a comprehensive view of their financial picture. This is a low-friction process that takes about 5 minutes but provides immediate value.

Next, we generate their personalized Debt Freedom Plan, showing them exactly how much faster they could be debt-free using our optimization strategies. This is a key moment because most users discover they can cut years off their debt payoff timeline without increasing their monthly payments.

Once they have their plan, we help implement it through a combination of guided actions and automation. This includes optimizing payment dates, restructuring how payments are applied to different debts, and setting up the right automatic transfers.

As they progress, we provide ongoing monitoring and adjustments. If we detect changes in their financial situation, the system recommends modifications to keep them on the fastest path to debt freedom.

Debt is deeply personal and often stigmatized. How do you design AI systems that are both effective and empathetic?

I’m passionate about designing AI systems that balance effectiveness with empathy. In the debt management space, shame and vulnerability are common experiences.

We start by acknowledging that debt isn’t just a financial issue–it’s an emotional one. Our design philosophy centers on judgment-free interaction. The system never uses language that implies moral failing or personal shortcoming when discussing financial situations.

We’ve also built what we call ‘context awareness‘ into our AI. It recognizes emotional cues in how users interact with the platform and adjusts its tone and recommendations accordingly. For example, if someone is showing signs of financial anxiety, the system focuses more on small, achievable wins rather than long-term projections.

Another key aspect is appropriate personalization. The system remembers individual circumstances and preferences, avoiding the need for users to repeatedly explain their situation, which can reinforce feelings of shame.

We’re careful about timing and delivery of information. Financial insights are delivered when users are most receptive, not as interruptions or judgments. And we frame everything in terms of opportunities rather than mistakes.

Perhaps most importantly, we maintain a clear line between what AI should handle and what requires human connection. For particularly sensitive situations, we make it easy to connect with a human financial coach who has the context from the AI system but brings the empathy and nuance that technology alone can’t provide.

The goal isn’t to make our AI seem human, but rather to ensure it respects and accommodates human emotions while providing effective financial guidance.

What steps are you taking to ensure transparency and fairness in automated decision-making, especially for users from financially vulnerable backgrounds?

Transparency and fairness are foundational to DebtZero’s approach, particularly because we work with many financially vulnerable users.

First, we practice radical transparency in how our system works. Users can see exactly what factors influence their debt freedom plan, what data points we’re using, and the reasoning behind recommendations. We avoid black-box solutions where users have to simply trust the AI without understanding it.

We’ve implemented fairness audits throughout our development process. This means regularly testing our recommendations across different demographic groups to ensure our system doesn’t perpetuate biases or deliver better results to certain populations. If we detect disparities, we address them at the algorithm level.

We’re also careful about assumption-free design. Traditional financial systems often make assumptions about income stability or access to banking services that don’t hold for many vulnerable populations.

Our systems are designed to work effectively for gig workers with irregular income, users with thin credit files, or those who’ve had negative banking experiences in the past.

We provide options, not mandates. Our AI presents multiple paths forward with clear explanations of the tradeoffs, empowering users to make informed choices rather than forcing them into a particular approach.

And finally, we maintain human oversight of our systems, particularly for edge cases. When our AI encounters situations outside its confident decision-making parameters, especially for vulnerable users, those cases are reviewed by humans to ensure appropriate recommendations.

The ultimate measure is outcomes–we track whether our recommendations are actually helping users across all demographic groups achieve financial progress, and continuously refine our approach based on those results.

Can people use both a traditional debt settlement company and your app?

Yes, they can. In our first version, users will be able to see all their debts in one place and make payments directly through the app. The focus is on visibility and control.

In future versions, we plan to partner with credit unions to help users access lower-interest loans, compare rates, and understand where they qualify. The goal is to offer smarter refinancing options that work in the user’s favor.

Traditional debt settlement companies focus heavily on negotiation, and while that can be helpful, it can also be inefficient and confusing. We aim to bring that same value, but in a more transparent, automated, and user-friendly way.

Ultimately, our app is designed to help people, not institutions. But to offer the best tools and rates, strategic partnerships will be necessary.

To end on a broader note, as someone who works with AI every day, what do you see as the most pressing challenge or ethical dilemma facing the field today—technically, socially, or economically?

I think the most pressing challenge facing AI today is the growing disconnect between who builds these systems, who benefits from them, and who bears the risks.

Technically, we’re creating increasingly powerful tools without sufficient guardrails or oversight. Many AI systems are deployed with inadequate testing for biases, edge cases, or potential harms. The pace of development has far outstripped our governance mechanisms.

Socially, we’re facing a potential deepening of existing inequalities. AI could either bridge or widen gaps in access to healthcare, education, financial services, and job opportunities. Without deliberate attention to inclusion and equity, these systems will naturally tend to benefit those who already have advantages.

Economically, the concentration of AI capabilities in a small number of large companies raises serious questions about power distribution.

When a handful of organizations control the most powerful AI models, they effectively become gatekeepers for innovation across many sectors.

The ethical dilemma that keeps me up at night is the risk of ‘automation bias’–our tendency to defer to algorithmic recommendations even when we should be skeptical. As AI becomes more embedded in consequential decisions, from medical diagnoses to lending approvals, this bias could lead to a progressive abdication of human judgment and responsibility.

Addressing these challenges requires technical solutions, like better testing methodologies and more transparent systems. But equally important are social and governance innovations–developing new frameworks for accountability, ensuring diverse perspectives in AI development, and creating mechanisms that distribute the benefits of AI more equitably.

Learn more:

Check out DebtZero

Connect with Anishek Kamal on LinkedIn Book a call with Anishek

Book a call with Anishek

The post This Immigrant Founder Is Changing How We Talk About Debt appeared first on The Urban Watch Magazine.

In a field often dominated by men, Somya Singh is forging her own path—combining a passion for problem-solving with cutting-edge work in AI, cybersecurity, and UX design.

Born and raised in New Delhi, India, Singh moved to the United States at the age of nine, where her early exposure to coding inspired a lifelong interest in technology. She earned her bachelor’s degree in Information Systems from the University of Maryland, Baltimore County (UMBC), and quickly launched her professional career with roles at Optum and Sparksoft Corp, rising from a computer systems analyst to a lead position overseeing cross-functional tech teams.

Currently pursuing her master’s degree in Information Systems at UMBC with a specialization in AI, data science, and UX/UI, Singh continues to push boundaries outside the classroom. She is actively researching deepfake detection in cybersecurity with the goal of helping protect against one of today’s fastest-growing digital threats. She has also judged prestigious hackathons like HackDuke at Duke University, bringing her real-world expertise and an eye for innovation to the next generation of tech creators.

The Urban Watch sat down for an exclusive interview with Singh to discuss her journey, her proudest accomplishments, and her advice for women looking to break into—and lead—the future of tech.

Could you tell me a little bit about your background and where you grew up?

I was born and raised in New Delhi, India, and moved to the United States when I was nine. My father has a degree in computer science and came here on a work visa, so I’ve been around coding for as long as I can remember. That definitely sparked my interest in tech early on.

In high school, I was part of the career academy program and originally leaned toward computer science. However, I eventually switched to information systems, which combines business management and coding. I liked that it provided a broader perspective—it felt more connected to how technology actually impacts organizations and people.

After graduating from high school, I earned my Bachelor’s degree in Information Systems from the University of Maryland, Baltimore County. I started out as a computer systems analyst at Optum and then moved into a lead role at Sparksoft Corp, where I worked for three years. Now I’m back in school, pursuing a master’s in Information Systems with a focus on AI, data science, and UX/UI. I’m really interested in how advanced technologies can improve user experiences and push innovation forward.

With your interest in UX/UI, what trends do you think will dominate this field in the next five years? How are you preparing to meet those changes?

I think we’re going to see a lot of changes in UX over the next few years. I’m currently specializing in UX design as part of my master’s program, and one thing we focus on is evaluating websites to see how they could be improved.

Take sites like Best Buy or Amazon, for example. Sometimes the usability isn’t great — there’s too much clicking or too many steps to get to what you need. In the future, I think there will be a much bigger push to minimize friction and make digital experiences more intuitive and accessible for everyone.

I also think companies will become even more intentional with their designs, thinking carefully about what actions they want users to take and how to guide them toward it without overwhelming them. It’ll be about designing from the user’s perspective first, not just the company’s goals.

To prepare, I’m studying not just design principles but also user behavior, accessibility standards, and how AI and personalization can be integrated into better UX. I want to make sure I’m creating experiences that are easier, smarter, and truly centered on the user.

You’ve had a progressive career in Information Systems, from a Computer Systems Analyst at Optum to a lead role at Sparksoft Corp. Can you share more about your journey and what influenced your career choices?

My journey in Information Systems has been driven by a strong desire to solve complex problems and make an impact. While I was at Optum, I constantly challenged myself to take on complex, time-sensitive projects and find efficient, effective solutions. Over time, this mindset became a habit—and I found myself genuinely enjoying both the challenges and the problem-solving process.

As I gained experience, I developed a deeper understanding of complex systems, strengthened my technical skills, and built the confidence to step into leadership roles. This growth led me to a senior role at Sparksoft Corp, where I took on more responsibility, led cross-functional teams, and worked on innovative solutions aligned with the company’s objectives. I also was never afraid to tackle challenging problems or take initiative by stepping outside my comfort zone.

Each role has been a stepping stone, helping me build a well-rounded skill set and a strategic approach to tackling problems. It’s been a journey of continuous learning and growth, and every step has made me more confident and better equipped to navigate the challenges of the tech industry.

What was the biggest thing you learned over the course of your three years at Sparksoft?

One of the biggest things I learned was time management. It’s very different from college, where you mostly manage your own schedule. In a full-time role, especially in tech, you have constant deadlines, meetings, and deliverables, so I had to really learn how to prioritize and stay organized.

I also developed a lot of people skills. At Sparksoft, I worked directly with clients like the Centers for Medicare & Medicaid Services, gave reports, and presented updates regularly. At first, it was intimidating, but over time, I became much more confident communicating clearly and professionally with both clients and my team.

On the technical side, I learned a lot about testing. Our team was responsible for manual and automated testing, finding bugs during new releases each week, and reporting discrepancies. It taught me to be detail-oriented and proactive, skills that are crucial in any tech role.

What do you consider your biggest professional accomplishment so far?

One of my biggest professional accomplishments has been judging multiple hackathons, including HackDuke, which is hosted at the prestigious Duke University. It was an amazing experience to be part of such a renowned event, surrounded by talented students who are really pushing the boundaries of innovation.

At HackDuke, I judged projects across different categories like sustainability and AI. I was paired with another judge, and together we evaluated four teams. They gave us a judging rubric—things like reviewing their code and making sure they weren’t relying on tools like ChatGPT—but I also brought my own perspective. I always look for creativity: is the project something original, or is it just a variation of something that already exists? Seeing that originality is really important to me.

I’m also really proud of earning a senior role in the tech industry through hard work and perseverance, especially as an immigrant woman. Both experiences have taught me the value of dedication, resilience, and continuing to challenge myself to grow.

Which projects are you the most proud of and why?

One of the projects I’m most proud of is the Stock Trading Behavior Analysis with Machine Learning. It started as a personal project that I worked on with a friend during my spare time earlier this year. We wanted to analyze the behavior of stocks and use machine learning to predict better buying decisions, especially for people who like to trade actively.

The project involved studying trading patterns, identifying mistakes, suggesting smarter strategies, and even simulating alternative outcomes to show traders what could have happened if they made different choices. Even though the stock market has been down recently, it’s been exciting to see how the model could evolve—and I’m already thinking about making some changes to improve it.

I’m especially proud of this project because it combined my passion for data science, AI, and real-world applications. It really reflects my drive to always keep learning, building, and finding ways to create tools that can make a real difference.

What are you currently researching? 

Right now, I’m working with my professor on a research project focused on deepfake threat detection within the field of cybersecurity. Our goal is to contribute to the growing efforts to identify and mitigate the risks that deepfake technology poses. We’re aiming to have our work published in an academic journal.

Deepfakes have become a major cybersecurity threat. While the most visible examples are fake celebrity videos, the bigger concern is how deepfake technology is being used for phishing attacks, scam messages, and other types of fraud. For instance, there have been cases where people received text messages that appeared to be from coworkers or trusted sources—and one of my own coworkers fell for it, accidentally giving away personal information like addresses.

That’s why part of my advice is simple: if you ever get a suspicious link from an unknown number, don’t click it. And if an email looks sketchy, it’s better to let it go to the spam folder.

Our research right now is focused on tracking deepfake incidents—where and when they happen—and analyzing patterns. Once we have enough data, we’ll develop tools to help detect and prevent these types of attacks more effectively.

What is your ultimate career goal, and how do you envision reaching it?

My ultimate career goal is to create a groundbreaking solution through research that makes a real impact on technology. I want to develop something that not only solves today’s problems but also helps shape the future.

To get there, I plan to keep expanding my skills in AI, data science, and UX/UI while staying connected to the latest tech trends. I believe collaboration is essential, so I’m excited to work with others who are just as passionate about innovation. By staying curious, open-minded, and dedicated, I hope to create solutions that change the way we experience and interact with technology.

With rapid advancements in AI and Data Science, where do you see the biggest opportunities for innovation in your field?

I see incredible opportunities for innovation, especially in areas like personalized experiences, predictive analytics, and agentic AIs. I’m particularly excited about how AI can transform UX/UI by creating digital experiences that adapt to individual users in real time, making technology feel more intuitive, responsive, and engaging.

The rise of agentic AI systems—AIs that can autonomously make decisions and take actions—also holds huge potential. These systems could revolutionize industries like healthcare and finance by improving efficiency and enabling more intelligent, human-like interactions. The ability of agentic AI to process complex data and make better decisions without constant human oversight is a game-changer, opening up new possibilities for innovation and smarter, more dynamic solutions.

What has been the most significant personal challenge you’ve ever faced? 

One of the most significant personal challenges I’ve faced is navigating life as an immigrant and building a career as a woman in the tech industry. Moving to the United States at a young age meant adapting to a new culture, overcoming language barriers, and finding a sense of belonging—all while trying to stay true to myself.

As I moved into the tech world, I faced the additional challenge of working in a male-dominated field. It’s not just about proving your skills; sometimes it’s having to raise your voice—literally—to be heard in meetings where you might get interrupted or spoken over. There is also the reality that it can be harder for women to secure the same opportunities or leadership roles.

Despite all of that, I’ve stayed determined to break those barriers. These experiences have built my resilience, strengthened my confidence, and fueled my passion for pushing for greater diversity and inclusion in tech.

What advice would you give to other women entering this field?

Don’t let a lack of experience hold you back—just start from wherever you are. What matters most is your passion and your willingness to learn. Focus on the career you truly want, not just what’s available or easy. Don’t settle.

Be genuinely interested in the work you’re doing, because that passion will carry you through the challenges. And most importantly, use your voice. Speak up in meetings, advocate for yourself, and don’t be afraid to take up the space you need. You belong here.

**

You can follow Somya on LinkedIn and GitHub. 

The post Women in Tech: Somya Singh on Leading with Curiosity, Courage, and Code appeared first on The Urban Watch Magazine.

Lorenzo Lasagna’s journey from the rolling hills of Perugia, Italy to leading social media strategies for global brands in New York offers a unique perspective on the art of marketing. With a deep-rooted appreciation for culture, heritage, and storytelling, Lorenzo has shaped a career focused on authentic marketing. From navigating the fast-paced, ever-evolving digital world to spearheading global campaigns for renowned companies, his work highlights the importance of genuine connection in a market saturated with noise.

Lorenzo has collaborated with internationally renowned events such as the International Journalism Festival, TEDx, and Primavera Sound, one of Europe’s largest music festivals. He has also worked with New York Design Week and SXSW. In 2019, Lorenzo was honored with a prestigious Silver Pencil award at the One Club for Creativity’s ‘Young Ones’ competition, which celebrates emerging marketing talent. Since 2023, he served as the Global Social Media Lead at frog and Capgemini Invent, working with Fortune 500 companies, governments, and startups.

In this exclusive interview with The Urban Watch, Lorenzo shares insights into his upbringing, his rise in digital marketing, and the lessons he’s learned in the ever-changing landscape of social media. He discusses how authenticity drives success in today’s marketing world and offers a glimpse into his most memorable projects—from overcoming the challenges of the pandemic to creating breakthrough campaigns at prestigious events like the Cannes Lions Festival. As AI and influencer marketing continue to transform the industry, Lorenzo emphasizes that brands must remain true to their values and engage with audiences on a deeper, more personal level.

Tell me a little bit about your background. Where did you grow up, and how has that shaped who you are today?

I grew up in Italy, surrounded by a rich cultural heritage and a deep appreciation for art and design. My hometown, Perugia, in the hillside of central Italy, is known for its buildings dating back to the Etruscan period. When it was time to choose a university major, I was initially drawn to architecture. However, after exploring the curriculum, I found it too “static”—it felt like architecture symbolized a world that had stayed the same for centuries. That’s when my interest in creative marketing took shape. I saw it as an exciting, emerging discipline that felt fresh and dynamic. I was captivated by the intersection of culture and commerce—how advertising could go beyond simple sales tactics to become a form of storytelling that resonates with audiences. At the time, there weren’t many schools in Italy offering courses in this field. Fortunately, one of them was in my hometown, so I pursued my undergraduate degree in Advertising and International Communication there.

Moving to the U.S. for my graduate studies broadened my perspective, exposing me to a new culture and diverse communication and marketing strategies. This experience has been invaluable in shaping the way I approach my work today.

How did you become interested in digital marketing? 

Growing up, smartphones were just becoming a thing. Looking back, I think I was born at the right time—in the 90s—so I still had a pre-internet childhood, but growing up in the 2000s allowed me to experience the new world of the internet during my formative years. When I was a teenager, social media was just beginning to emerge, and it felt like this new, dynamic world––something that I could shape and that belonged to young people rather than a well-established industry. That’s when I realized that creative marketing, especially social media, would become a cornerstone for brands to engage with diverse audiences. I became really interested in this world and started following online blogs and communities on creativity, tech, and digital media. 

My first major breakthrough came during my Master’s program at the City University of New York, where I had the opportunity to work with leading brands, helping them integrate their marketing efforts across various channels. As I advanced in my studies, I recognized the power of strategic, integrated communication in shaping a brand’s identity. That’s when my passion for digital and creative marketing truly took off.

What cultural and professional lessons have you learned from living and working in both Italy and the U.S.?

Living and working in both Italy and the U.S. has given me a dual perspective on creativity and strategy. In Italy, there’s a deep appreciation for craftsmanship, aesthetics, and tradition, which shapes how brands communicate their heritage and values. However, the work culture there tends to be more rigid and slower, often influenced by hierarchical structures and tight regulations. Projects can take years to launch, driven by excessive compliance checks, numerous approval stages, and a cautious approach to change that can feel sluggish.

In contrast, the U.S. work culture prioritizes innovation, speed, and scalability. It’s all about how quickly you can launch, grow, and pivot. For example, while working on a U.S. marketing campaign, we were able to produce a video within a couple of weeks. We set up production, hired multiple vendors, organized the shoot, and even got management approval to shut down the office floor—all in record time.

By comparison, in Europe, the same brand required six months to prepare for a major industry event. The level of detail and the numerous approval steps reflected Europe’s tendency toward bureaucratic hurdles. 

Does quality get lost in the U.S. because of the fast pace?

It depends on the nature of the project. I wouldn’t say the quality is necessarily lower, but maintaining high standards requires constant attention and adaptability in the U.S. In Europe, there’s often more time to refine and perfect, which allows for a more deliberate approach.

Additionally, European brands often feel more deeply connected to their audience due to their strong heritage and traditions. In the U.S., cutting through the noise can be more challenging, given the fast-moving and highly competitive market. This difference in business dynamics shapes how marketing strategies are developed and executed in each region.

What do you consider your biggest professional accomplishment so far?

My biggest professional accomplishment was leading several social media campaigns for frog, part of Capgemini Invent, a global brand aiming to increase its visibility across Europe and the Middle East while maintaining consistency with its U.S. presence. These international campaigns not only boosted engagement but also resulted in a significant increase in market share. Leading such a complex, cross-market initiative and seeing measurable success was a pivotal moment for me.

Winning the Silver Pencil at the One Club for Creativity’s ‘Young Ones’ competition is a significant achievement. What does this recognition mean within the industry, and what personal significance does it hold for you?

Winning a Silver Pencil in 2019 during my graduate studies kickstarted my professional career. The award recognized our provocative campaign for the makeup brand Il Makiage.

The Silver Pencil at the One Club for Creativity is one of the most prestigious awards for young creatives. Within the industry, it symbolizes excellence, innovation, and recognition from some of the most respected figures in advertising and design. For me, winning the award was a pivotal moment. It validated taking creative risks and boosted my confidence in my ability to think outside the box.

On a personal level, this project is especially meaningful to me because it brought my team and me closer together. We bonded through late nights and creative challenges and are now great friends. Every time I see that award on my desk, it’s not just a reminder of our work but also of the importance of striving for excellence and pushing boundaries—even when the approach feels unconventional. It symbolizes what’s possible when you don’t play it safe.

Which projects are you the most proud of?

I’m particularly proud of several projects I worked on during my almost five-year tenure at frog.

In 2020, when I was still an associate at the firm, the world was hit by the Covid-19 pandemic and offices had to close. Working on a global marketing team during such a critical time taught me a lot about dynamically shifting strategy and adapting quickly to unpredictable market conditions. We pivoted all our in-person events to remote, and I had the opportunity to produce webinars in partnership with major industry events like SXSW and New York Design Week. Looking back, it was ironically one of the most formative experiences of my career.

The following year, I produced a marketing video for Campfire, a startup pioneering remote collaboration through a mixed reality (AR/VR) headset designed by frog. It was one of my favorite experiences, as I got to work with a large production team. We shut down a whole floor of the DUMBO (neighborhood in Brooklyn) office building and transformed it into a film set for a day. It was amazing to see what could be accomplished without creative constraints and with a large budget.

In 2023, I contributed to my biggest project yet when frog attended the Cannes Lions International Festival, one of the largest and most prestigious marketing events in the world. Held annually in Cannes, France, the week-long festival offers brands the opportunity to showcase their capabilities, meet new clients, and create business opportunities. It’s a prime platform for creative innovation and attending requires a strong team to make it worthwhile due to the event’s expensive costs.

As a global social media lead, I flew to Cannes to create content and helped craft a content strategy that engaged diverse audiences through multiple digital channels while maintaining the brand’s cohesive global voice. The results were outstanding in terms of audience engagement and brand perception. It was one of our most successful campaigns to date.

Can you tell me more about the content strategy and your experience at Cannes?

Our goal was to develop a content strategy that would showcase our presence at the festival to the world in real time. We partnered with a production company to create a space at the event for talks, panel discussions, and other activities. My role was to ensure we shared everything on social media, allowing our audience of nearly one million people in the creative business community to see what we were doing and creating a positive perception of our brand.

Over several months, I crafted the content strategy, planning what we would produce and release down to the day and hour. It was a lot of work, but it paid off as we successfully reached our audience and gained millions of impressions during the event week and in the weeks that followed.

I was also responsible for producing on-site content—attending panels, taking photos and videos, posting updates, and ensuring everything was ready to share immediately. We hired videographers to record the panels and make sure everything was documented.

A key decision was how we used social media, especially Instagram. Though our primary B2B channel was LinkedIn, I advocated for using Instagram Stories to provide live updates—behind-the-scenes glimpses, insights from the talks, and real-time event coverage.

One of my proudest moments at the festival was when representatives from other major corporate sponsors complimented our content, saying we had the ‘coolest’ material at the venue.

What do you think makes a brand go viral?

This is something I get asked often, and it’s a tough question because there’s no formula for it. What works for one brand might not work for another, and you can’t just copy someone else’s success. However, there are things a brand or company can do to increase its chances. First, stay on top of trends and make sure your content is on the right platforms. It’s essential to understand your audience and what resonates with them. For example, if you’re a consumer brand targeting Gen Z and you’re not posting on platforms like TikTok, it’s never going to reach your audience because they won’t even see it.

So, there’s no one-size-fits-all answer, but it’s about hitting the right spots and being in the right place at the right time. A bit of luck is involved, too. You could leverage something like a culturally relevant moment and jump on it with a timely post. In the past, mainstream events like the Oscars or the Super Bowl provided opportunities to connect with audiences.

Today, however, the nonlinear way consumers experience content on social media means you can achieve the same impact with a niche meme or reference that resonates with your audience. 

You want to be the first to join in on a trend or meme, not the last. If everyone else is doing it, it’s already too late. Timing is key.

Lorenzo Lasagna

Can you talk about the pros and cons of influencer marketing?

Influencer marketing has grown significantly, and it’s a strategy that’s still very relevant, especially for direct-to-consumer brands. There still are many effective cases of brands leveraging influencers to promote their products to their audiences. However, I think we’re reaching a peak in how people perceive it. While it still works, there’s a growing sense of fatigue as consumers are becoming more skeptical of inauthentic promotions.

For influencer marketing to be effective, there must be a genuine connection between the influencer and the product. There was a time when influencers like Kim Kardashian –or Chiara Ferragni in Italy– would promote completely unrelated products, and people still bought into it. But now, with consumers becoming more aware, they can tell when something feels fake. Authenticity is key, and if the product doesn’t resonate with the influencer or their audience, it will appear disingenuous.

Influencer marketing can be more effective in certain industries than others, particularly lifestyle. Smaller influencers with more niche, engaged audiences (even with around 10k followers) often drive better results than celebrities. It’s not just about the size of the following but about whether the influencer’s content and personal brand align with the product. If an influencer is in wellness, for example, they should ideally represent a brand that fits their style and values, or it will seem out of place.

It’s also important for brands to look at audience engagement and demographics rather than just focusing on numbers. Sometimes, brands will look solely at follower count, but understanding the influencer’s audience and their engagement is crucial for success. For example, a running shoe brand might get a larger reach working with an influencer with 500k followers, but if the influencer’s audience consists mostly of general lifestyle followers rather than dedicated runners or fitness enthusiasts, the campaign may not be as effective. In contrast, an influencer with 50k highly engaged followers who are passionate about running and fitness might drive more meaningful conversions, even though their follower count is much lower.

How’s AI changing your industry? Have you incorporated any AI tools in your work? 

Personally, I’ve used AI for organizing tasks, summarizing information, and even refining content strategies, which helps me focus more on the bigger picture and overall strategy.

There are massive opportunities to leverage AI to optimize marketing strategies and target the right audiences with greater precision. However, I think it’s important to proceed with caution, especially when it comes to over-using AI in creative aspects.

At the moment, ‘Generative AI’ is a bit of a buzzword, and it seems like everyone is jumping on the bandwagon. I’ve seen many tech trends come and go. Each hype cycle eventually fades, and the technology quietly integrates into our daily processes. The brands that thrive will be the ones that use AI strategically but still keep a human-centered approach. 

The true value of AI will come when it becomes an invisible tool that enhances how we work without overshadowing the essential human connection that is key to successful marketing.

What are the essential elements that modern brands must possess to distinguish themselves in the market?

Authenticity is key. Audiences are more savvy than ever, and they can spot inauthentic marketing from a mile away. It’s important to create genuine content that speaks to the values of your brand and truly connects with your audience. Building a community rather than just promoting a product is essential for long-term success.

There is also a big opportunity for brands to differentiate themselves through human curation. As AI becomes more integrated into everyday life, I believe consumers will start to crave the human element even more. The brands that will stand out are the ones that maintain an authentic, human-centered approach while leveraging technology to enhance, not replace, those connections.

Success will come from using AI strategically to deepen engagement while positioning the brand as relatable, genuine, and human. The real winners will be the ones that come off as the most genuine in their space.

Can you expand on inauthentic marketing, values, and ethics? Do you choose which brands to work with based on that? How do you know what’s truly authentic?

It’s a tough call for a marketer. Sometimes, there are brands that you personally like, but often, if you work at an agency, you’re assigned a brand to work with. You might not like it, but you still have to promote it.

For example, a company might be sued for greenwashing and have to launch an entire PR campaign to address it. You often don’t have a say in these matters, especially in larger organizations. That’s why it’s such a tough topic for marketers.

There are also product categories you may not personally believe in, such as working with processed food when you eat clean, organic food. How do you decide then? It’s a bit of a gray area.

Personally, I try to work with brands where we overlap in brand values. If their product isn’t perfect yet, I’ll work with them to improve it. I look for brands that have a strategy or mission aimed at having a positive impact, like donating profits or being more sustainable.

What advice would you give someone starting a digital marketing career today?

Stay curious and be adaptable. Digital marketing changes quickly, and you can’t rely on doing things the same way for too long. When I first entered the field, social media was still emerging as a major marketing tool; we were perceived as the odd new kids in the room. Now, it’s the dominant platform. So, my advice is to experiment, learn from your failures, and not be afraid to pivot. Also, focus on developing both creative and analytical skills. Creativity is key to grabbing attention, but knowing how to measure and optimize is what will keep you in the game.

Since you’re Italian– what’s your favorite Italian brand? 

My favorite would have to be Brunello Cucinelli. It’s a fashion brand based just a few minutes from where I grew up, so it holds a special place in my heart. I believe their designs truly embody the concept of “quiet luxury” better than anyone else, which contributed to their massive success. What’s also inspiring is that the founder, now in his 70s, still lives in the same small village, staying connected to the territory and the brand’s roots. I have several friends working there, and one day, I hope to fill my wardrobe with their pieces. That would be the dream. 

Finally, what is your ultimate career goal, and how do you envision reaching it?

My ultimate goal is to work with a team at the intersection of tech, art, and culture. I’m drawn to companies that push boundaries and challenge the status quo, and I want to help shape how those brands communicate with the world. I see myself getting there by leveraging my understanding of both U.S. and European markets and staying ahead of digital trends. It’s about constantly learning and evolving—adapting to the industry while also helping to shape its future.

***

Lorenzo is open to working with new clients. If you want to connect with him, you can contact him on his LinkedIn or his website. 

The post Global Social Media Lead Lorenzo Lasagna on the Significance of Authentic Marketing appeared first on The Urban Watch Magazine.

Dina Khalil is not your typical tech enthusiast. With a background in journalism, her fervent love for storytelling drives her to create immersive VR/AR experiences that shed light on social issues. Dina thrives on pushing the boundaries of technology and creativity, using immersive technologies to craft experiences that inspire, educate, and connect people on a profound level. 

Dina started her journey by studying Journalism at the American University of Kuwait. However, she soon discovered that traditional journalism alone didn’t fulfill her passions, as she also harbored a strong interest in design, coding, and filmmaking. This realization led her to pursue a Master’s degree in the Interactive Telecommunications Program (ITP) at New York University. She attended a UX/UI boot camp at Columbia University to refine her skills further. There, she learned the significance of user-centric design and the development of interactive interfaces that deeply engage and resonate with users.

She later joined Meta, where she contributed to groundbreaking projects harnessing the potential of virtual and augmented reality to enthrall audiences. Working alongside cross-functional teams, Dina utilized cutting-edge tools such as Unity and Meta Spark Studio to craft immersive experiences seamlessly blending technology with storytelling.

Currently, Dina works as a contractor at Google while simultaneously pursuing independent projects highlighting critical issues like freedom of the press.

In an exclusive interview, The Urban Watch sat down with Dina Khalil to delve into her unique upbringing in Kuwait and her journey from journalism to technology. 

Please share your background with us. Where did you grow up, and what led you to New York? 

Although I’m an Egyptian citizen, I was born and raised in Kuwait and only visited Egypt in the summers. I always describe Kuwait as less traditional than Saudi Arabia but more conservative than Dubai. 

I went to the American University of Kuwait where I majored in journalism, got a minor in business administration, and took graphic design as an elective course. When I graduated, I decided to focus on video journalism and start an indie studio with my friends, but unfortunately, that plan didn’t work out. I felt really lost and down on myself for not sticking to one thing. Having studied many different things harmed my job hunt, too. Every rejection I got made me feel like a failure. 

I secured some short-term contracts and gained experience. I had a four-month contract as a social media graphic designer at a pharmaceutical company and also worked in customer service for some time at the British Council.

To find my passion and direction, I began volunteering. One notable organization I volunteered for was Nuqat, a non-profit in Kuwait dedicated to cultural development in the region. They host conferences that are similar to TED talks, centered around creativity. I remember attending a talk about coding, but the speaker wasn’t very encouraging. He repeatedly emphasized that coding was very challenging and not suitable for everyone.

Coincidentally, I stumbled upon a free workshop called “Intro to Coding,” hosted by two organizations, Women Techmakers and Google Developer Group (GDG). Intrigued, I signed up. I initially anticipated it would be challenging, but to my surprise, I was captivated by the subject. Suddenly, things started to make more sense, and I fell in love with coding.

Although I finally knew what I liked, I still wasn’t entirely sure about my next steps. After several talks with family and friends, I decided to pursue my master’s degree. I turned to Google and searched for programs combining coding, design, and filmmaking. The first result was NYU’s Interactive Telecommunications Program (ITP). New York was appealing, though I doubted that NYU would accept me. 

Despite my reservations, I went ahead and applied, reasoning that I had nothing to lose. When I received my acceptance letter, tears of joy streamed down my face. I moved to New York and have been enamored with the city ever since.

What’s the biggest challenge you’ve experienced? 

I think living as an expat my entire life made me feel like I didn’t belong anywhere. Not in Kuwait because I’m not a citizen, and not in Egypt because it’s culturally different from Kuwait. This definitely created a big challenge for me and made me doubt myself. It was very hard to get out of my comfort zone. Sometimes, it still is, but pursuing my passions makes it easier. 

In Kuwait, the difference in the treatment of foreigners was noticeable, especially in professional settings. While I didn’t really notice this as a child, it became glaringly evident in the workplace. After graduating from undergrad, I landed a job at a startup founded by an alum at a marketing agency with a reputation as an excellent workplace. However, my experience there was far from ideal, so I quit after just one week. I’m glad I had the choice to leave because of my privileged background; that was not a choice for many others. My workload was imbalanced, and my salary was significantly lower than that of my colleagues. I felt undervalued and unappreciated and immediately knew it wasn’t the right fit for me. 

Let’s delve into the social issues close to your heart and how they shape your work. 

Equality is something I’m deeply passionate about. I was drawn to journalism during my studies but encountered obstacles even in my thesis year. I wanted to investigate the mental strain experienced by domestic workers, mainly focusing on instances where they tragically took their own lives or harmed the families they worked for. Often, these workers were from India or the Philippines, and the mistreatment they endured was appalling. While conditions are slowly improving with the millennial generation, the early 2000s and 2010s were especially troubling, with reports of suicides among domestic workers all too common. My thesis topic was rejected, and I felt this would happen in the workplace if I stayed in journalism.

Consequently, I shifted my focus toward social media and design, recognizing the potential of technology for digital activism. I could enact more meaningful change through tech projects than through writing alone.

The issue of press freedom hits close to home, particularly considering the violations witnessed during the 2011 Egyptian revolution, where journalists were targeted and killed. Many sought asylum in countries worldwide, including the U.S. This sparked my desire to foster empathy for journalists, who are often misunderstood and unfairly vilified. While some may perceive journalists as mere paparazzi, their role in reporting on politics and decision-making processes is invaluable, providing essential information for society.

One project I am working on that holds a special place in my heart and encapsulates my passion is an AR app called “Freedoom of the Press.” Originally conceived as part of my thesis, it has since evolved into a standalone augmented reality app. 

The concept behind “Freedoom of the Press” is to present augmented silhouette figures, symbolizing the spirits of female journalists who lost their lives while working. These figures share their stories with users, engaging them through interactive elements to evoke empathy and understanding. It’s my way of paying tribute to these courageous journalists we’ve lost. Recently, I incorporated a geolocation feature into the app. Users who visit specific areas receive notifications indicating where a journalist was killed, allowing them to listen to their story through audio recordings. I’m excited about this addition and hope to finalize the app’s development for publication on the app store soon.

Initially, I aimed to highlight the disparity in press freedom between the Western world and the Arab world. However, events like the arrest of journalists covering Black Lives Matter (BLM) protests during the Trump administration challenged this perspective. It became apparent that freedom of the press is under threat globally. Journalists who are simply doing their jobs should not face persecution or violence.

The peak of the pandemic in 2020 saw a concerning rise in attacks on female journalists. Maria Ressa, a Filipino-American journalist, was notably targeted for her reporting on the president of the Philippines. Discussions on platforms like Reddit highlighted the gender bias in how she was treated, underscoring the misogyny prevalent in the field. Female journalists often face more significant risks than their male counterparts, a reality reflected in my choice to depict female silhouettes in my work.

Another app that I am proud of building is called “Conciously Controlled.” The app showcases real-time articles from The New York Times op-ed section in large speech bubbles. Smaller bubbles represent publications from various countries that may not have as significant a voice as those in the U.S. The redacted parts symbolize censorship, indicating limitations on freedom of the press in certain regions. 

How did your background in journalism contribute to your approach to VR/AR development, especially in terms of storytelling?

Journalism shaped my storytelling voice and taught me to prioritize and balance the details throughout the experience/project. It also trained me to think of the narrative and organize it to be as inclusive as possible. It taught me to ‘KISS’ – Keep it Short and Simple.

Delivering journalism through VR/AR offers a more engaging experience, allowing people to immerse themselves in a headset and encounter unique narrative experiences. 

Even without the headset, visually-driven and data-heavy stories like those on COVID-19 by the New York Times are more engaging. This approach to storytelling has an accessibility angle because individuals with dyslexia or those who do not speak the language can rely more on visuals to understand the content.

What do you think is your biggest accomplishment?

It’s challenging to single out just one. Everything I’ve experienced in the past has prepared me for where I am now, and everything happening now is shaping me for the future. However, if I had to choose, I would say that obtaining my CPACC (Certified Professional in Accessibility Core Competencies) certification last year would have stood out. Passing and receiving this certificate was a tremendous honor for me. It signifies that I am proficient in designing for accessibility. I dedicated considerable effort to studying for it, with the aim of integrating accessibility-friendly designs and interactions into my work and projects.

What are your aspirations for the future in terms of pushing the boundaries of VR/AR technology, and how do you envision contributing to transformative experiences that inspire, inform, and connect people?

As I mentioned earlier, obtaining my CPACC certification was my most significant achievement, and it aligns closely with my aspirations for the future of VR/AR. I love this tech so much that I want everyone to be able to enjoy it. However, I recognize that current VR/AR projects often lack accessibility. I have also been guilty of creating inaccessible projects in the past due to the challenges of designing for accessibility without proper knowledge and research.

I am committed to sharing my knowledge and finding solutions to make VR/AR technology more accessible. I’ve begun taking initial steps in this direction by advocating for accessibility considerations in the early stages of projects with the art directors I collaborate with. It’s essential to consider how differently-abled individuals can enjoy these projects, and I’m dedicated to ensuring inclusivity in every aspect of my work.

As someone deeply involved in AR/VR development, how do you perceive the current state of the industry, and what trends or advancements do you find particularly exciting or impactful for the future of virtual and augmented reality?

The industry is rapidly evolving, and the pace of innovation is exhilarating. It will continue to progress and reach even greater heights in the future. I’m fascinated by integrating artificial intelligence (AI) into extended reality (XR) projects. This integration allows lifelike interactions with non-player characters (NPCs), significantly enhancing the immersive experience. It represents a powerful fusion of both industries, promising to deliver impactful messages and artistic experiences to the public.

I envision a future where 360-degree videos captured on devices like GoPro can be experienced within VR headsets, providing users with the sensation of being present in the scene. Late-night shows and news programs could potentially leverage 360-degree video technology to enhance viewer engagement and immersion, offering audiences a more interactive and immersive experience.

While this trend has enormous potential, widespread adoption may be delayed due to accessibility issues surrounding VR headsets. However, with companies like Apple entering the market and marketing headsets as personal computing devices, I anticipate that VR will become increasingly prevalent over time, although the high cost may initially limit its accessibility.

Regarding media consumption, social media, and video journalism are reshaping how information is disseminated. Citizen reporting through videos has become common, although there is a risk of misinformation due to the potential for manipulated content. Even written content, such as blogs, can be manipulated using tools like chat GPT, further complicating the landscape of news consumption. This phenomenon reflects a growing skepticism towards traditional news organizations perceived as biased, leading many individuals to rely on alternative sources for information. 

What advice can you offer for aspiring AR/VR professionals?

Never depend on one gaming engine or software; always learn different ones. This not only enhances your resume but also expands your debugging skills. Follow your true passions in design and development, regardless of trends. Trust your skills and ability. Make friends, not connections. Take deep breaths and, most importantly, enjoy the journey. 

***

If you’re eager to delve into immersive storytelling, Dina suggests exploring the following selections from The New York Times:

“Your Guide to Augmented Reality in The Times” 

“How We’ll Bring the News Into Your Home”

“Explore NASA’s InSight Mission on Mars”

Dina particularly enjoys articles by Yulia Parshina-Kottas, who graduated from the same program at NYU as her. Dina had the privilege of receiving this journalist’s feedback on her thesis project. 

***

You can follow Dina’s work on her website. 

The post Dina Khalil On Redefining Storytelling in the Digital Age appeared first on The Urban Watch Magazine.

In today’s bustling tech landscape, Aveneel Waadhwa, a Product Manager at Microsoft on the Azure Optimization team, stands out with his future-forward, innovative, entrepreneurial spirit and global perspective.

Born and raised in New Delhi, India, Waadhwa embarked on a journey that spanned continents and diverse educational and professional terrains. His path, shaped by a deep-rooted passion for technology and a commitment to fostering community, epitomizes the modern product manager: adaptive, forward-thinking, and driven by a vision to impact the world through innovation.

Waadhwa earned his bachelor’s in Data Science & Economics from UC Berkeley and gained experience at multiple startups before joining Microsoft. At Microsoft, his impact has been significant, helping the company save millions of dollars to accelerate innovation and launching a custom GPT and plugin for Microsoft Copilot from the ground up.

Beyond his corporate role, Waadhwa is deeply committed to making a difference. He won the “Hack for Good” category at the 2021 Microsoft Hackathon, benefiting Amrita-Seattle, a charity supporting at-risk children worldwide. His team built a robust website that expanded the charity’s reach and positively impacted children’s lives. Additionally, he co-founded Aspiring Product Manager, a non-profit organization dedicated to helping aspiring product managers break into the tech industry through mentorship, guidance, and job application feedback.

In an exclusive interview, The Urban Watch sat down with Aveneel Waadhwa to delve into his career journey, the transformative impact of AI in product management, and his vision for the future of tech entrepreneurship.

Tell me a little bit about your background and where you grew up.

I grew up in New Delhi, India, and moved to the US at 18 to attend the University of California, Berkeley. I double majored in Data Science and Economics, graduating in 2021. I’ve worked at Microsoft for three years and interned as a product manager at three different startups during college. 

Were you always drawn to numbers and interested in working in this field?

My interest in numbers and data science developed over time. Initially, my interests were all over the place—I enjoyed art and history, studied Spanish for a year in college, and even took some film classes. However, my data science class became my favorite, and I also enjoyed the psychology aspect of economics—understanding how people think and make decisions.

Tell me about your life in New Delhi. Were your parents entrepreneurs?

Growing up in New Delhi was a unique experience. I was diagnosed with leukemia at age 2 and battled it until I was 7. Fortunately, my parents and grandparents, who are all doctors, identified it early. My older brother also pursued an engineering degree, which had a significant influence on me. While my parents weren’t entrepreneurs, their dedication and work ethic inspired me to start something of my own one day.

What has been the most significant personal challenge you’ve ever faced? 

Navigating the United States with uncertainty and anxiety as an immigrant has been my biggest personal challenge. Moving to a new country as a teenager and being an international student meant starting my network from scratch. Entering the job market for the first time as an immigrant was also a significant hurdle.

You’ve lived in the U.S., UK, India, Portugal. How has this multicultural experience influenced who you are today and how you approach professionalism?

Living in diverse cultures has made me open-minded, inclusive, and understanding of different work styles. It has helped me embrace various professional approaches and ways of thinking from people around the world. Empathy and good communication are essential skills for product managers, and my multicultural experiences have enabled me to develop these skills.

I interned in the UK one summer, where I reconnected with family and worked for a startup. I also completed a rigorous startup training program at the European Innovation Academy in Lisbon, Portugal, where I met professionals from various fields, including marketing and design. In this program, we formed teams of five and started a company in three weeks. It was an exciting experience as I had always wanted to create my own company and build something from the ground up.

At the Academy, we worked from 8 a.m. until late at night, culminating in pitching our projects to investors. My team created a travel app that generates real-time itineraries based on user preferences, such as soccer, jazz, or Spanish food. The app optimizes these preferences to provide sample itineraries.

This experience improved my communication skills and made me a better product manager by combining people skills with technical expertise. It also sparked my love for travel; I’ve now visited 43 countries.

Based on this experience, I was hired while still in college to work on another travel app called Welcome, which was acquired last year.

How did your career path lead you to become a product manager at Microsoft?

I have always been passionate about innovation and entrepreneurship. I asked my professors how I could become an entrepreneur and founder. I learned that being a product manager was the perfect role for this. As a product manager, you create a roadmap, work with engineers, design products, and oversee their launch. You also collaborate with marketing and advertising teams. The opportunity to wear many hats excited me, and I knew it would prepare me for success as a founder.

During my senior year of college in 2020, I applied to and interviewed with many big tech companies. The job market was very challenging due to COVID-19, but I networked extensively to get referrals, participated in mock interviews, and prepared thoroughly for my applications. In Fall 2020, one semester before graduation, I was able to land a job offer from Microsoft.

Could you elaborate on the importance of launching a custom GPT and plugin for Microsoft Copilot?

I’m most proud of developing the custom GPT and FinOps (financial operations) plugin that I launched for Copilot, Microsoft’s AI companion. I led this product from ideation to execution, guiding it from concept to launch. Integrating with Azure enabled users to efficiently access and edit financial data directly within Microsoft Teams, eliminating the learning curve associated with navigating new financial portals and saving considerable time for internal users.

What are the advantages of Copilot? How does it differ from ChatGPT?

Copilot serves as an AI assistant embedded in various Microsoft products such as Windows, Office 365, Teams, and Excel. Unlike ChatGPT, which primarily responds to queries, Copilot acts as a proactive assistant. It can analyze documents, draft emails, and even create PowerPoint presentations. This integration into daily workflow tools enhances productivity by automating routine tasks and providing contextual assistance beyond simple question-answer interactions.

What was the process like for launching a custom plugin?

The project began during the hackathon week in September 2023 and took approximately eight months to complete from ideation to general availability launch. Microsoft’s annual hackathon provides employees with the opportunity to work on innovative projects of their choice for a week. Inspired by the success of large language models like ChatGPT, I proposed the idea during the hackathon, received approval, and successfully implemented it by the end of the semester.

What are some of the biggest challenges you face as a product manager?

As a product manager, one of the biggest challenges I face is navigating ambiguity and uncertainty while planning for the future and developing products. Often, there’s a significant information gap when entering new markets or exploring unfamiliar territories. Effectively estimating impact and resource allocation is crucial in this role, alongside the need to quickly adapt to shifting priorities and market dynamics.

Tell me about some of your most significant accomplishments.

Besides launching the Copilot plugin, my most significant accomplishment is helping my organization at Microsoft save millions of dollars. My focus has been on optimizing Azure resources through app development and product launches that facilitate cost savings for our customers. Identifying and implementing these cost-saving initiatives across various areas within a large company can have a profound impact. It not only justifies our efforts but also frees up resources that can fund innovative projects, particularly in AI, which may need more initial funding at the start of the fiscal year. This funding accelerates innovation and product development.

Another accomplishment I’m really proud of is winning the Microsoft Global Hackathon in the “Hack for Good” category back in 2021. Our project supported Amrita-Seattle, a charity that serves at-risk children and youth globally, providing nutrition, education, healthcare, and clean water solutions in the U.S., India, and Nepal. Within a week, we developed a comprehensive website for the charity to facilitate donations. I maintained ongoing communication with the charity and later presented our work to Microsoft’s leadership team, showcasing the impact of our efforts.

You’re also a co-founder of Aspiring Product Manager, helping aspiring product managers break into tech. Tell me more about the organization, your role there, and some key advice for aspiring product managers.

I co-founded Aspiring Product Manager with two friends who are PMs at Coinbase, aiming to support aspiring product managers, especially college students, in breaking into the tech industry. Securing a product management role straight out of college can be challenging, mainly since, historically, many startups only hired PMs once they reached a team size of 35 or 40 employees. However, smaller companies are now beginning to hire PMs earlier in their growth stages as well.

Our organization serves as a valuable resource, focusing on helping aspiring PMs understand the product management interview process. The most common question we receive is what students should study in college to become a product manager. We recommend focusing on computer science and data science, with additional coursework in entrepreneurship and psychology to understand user behavior and enhance technical skills.

As a non-profit volunteer initiative, we started on LinkedIn and have since expanded to include a newsletter. We primarily cater to college students, offering resources and community support. While we have previously held in-person meetings, our resources are now primarily accessible online. Our initiative welcomes anyone interested in product management, and membership is free of charge as we focus on giving back to the community and supporting aspiring product managers in their career journeys.

What trends do you think will most impact the technology industry in the next five years?

For any new tech company, investing in technologies such as AI is essential. Most companies want to work on anything new as fast as possible. It’s a race for innovation. Soon, we will see AI everywhere in our daily lives. For the next few years, it will only help innovation. The government is also investing in AI, underscoring its growing importance. For product managers and young ambitious people in tech, we always want to be working with cutting-edge tech. The goal is to make our lives better and more efficient. Every product manager wants to make their products better. AI tools are making our lives easier, helping us focus on big decision-making rather than menial tasks. 

How is AI changing the field for product managers?

As outlined in my op-ed, AI is revolutionizing the day-to-day tasks of product managers, making their jobs easier and allowing them to focus on critical priorities. This new wave of AI will make product managers more crucial than ever. PMs are accountable for making responsible decisions regardless of the product they own, but they also hold the power to shape the future of AI products and, in turn, the future of our world. With great power comes great responsibility, which should make Product Managers feel critical, influential, and responsible for the ethical use of AI in their work. As PMs don’t spend hours writing product requirement documents (PRDs) and can automatically generate analytics dashboards with suggested metrics, they can devote more time to understanding customer needs, developing product vision and strategy, building customer empathy, and leading cross-functional teams.

What’s your ultimate career goal? 

My ultimate career goal is to start my own company and lead a team, drawing from my experiences at Microsoft and startups. I aim to continue working in AI, focusing on cutting-edge technologies. I have a strong interest in the travel space and the coffee industry and a passion for healthcare. These areas align with my ambitions to innovate and make a meaningful impact in diverse sectors.

What do you like to do for fun in your spare time?

I enjoy traveling whenever possible, trekking, and playing and watching soccer. I’m also a massive cinema buff. On Saturdays, I frequently host coffee events in New York City called “Customs,” where I bring friends and network with others to build community. I hope to expand these events into public gatherings in the future.

You can follow Aveneel Waadhwa on LinkedIn. 

Sign up for his Aspiring PM Newsletter. 

Read his op-ed on how AI will reshape product management. 

The post Meet the Product Management Rock Star: Aveneel Waadhwa appeared first on The Urban Watch Magazine.

The holiday season is upon us, and with it comes the challenge of finding the perfect gifts for everyone on your list. This year, I decided to do something different. I’ve never done a gift guide like this before, but I was inspired to try and test all the products myself. Along the way, I focused on recommending brands with a strong mission—whether they’re small businesses, women-owned, or minority-founded—so we can diversify our shopping beyond the mainstream and support brands that are making a real impact.

From luxury indulgences to innovative gadgets and wellness essentials, this guide is filled with thoughtful gifts that align with values that matter. Whether you’re shopping for him, her, your kids, or even your furry friends, I’ve curated the best of the season to make gift-giving effortless. Sit back, relax, and check off every name on your list with gifts that give back, bringing joy to both the recipient and the brands behind them.

Best for Holiday Greetings

Spread holiday cheer with the perfect greeting cards that capture the spirit of the season and add a personal touch to your festive wishes.

I fell in love the moment I opened a Paper Love card. These handcrafted, laser-cut works of art are priced at $15-$20. Once opened, they stand as a decorative piece in any home. Each card is meticulously crafted by Vietnamese origami and kirigami artists, with incredible attention to detail.

Paper Love is a small, family-owned business with a meaningful mission: to encourage people to take a moment, think of their loved ones, and let them know they care. That reminder feels more important than ever in today’s busy, tech-filled world.

Willow & Ivy Press crafts stylish, modern, and playful cards, perfect for any occasion. Each card is printed on heavy paper stock and finished with foil and glitter details. Every greeting card arrives with an elegant, gold pearlized envelope. The best part? Willow & Ivy Press is curated and designed by a talented all-female team!

Best for Hydration Enthusiasts

For those who are always dehydrated, these electrolyte hydration powders make a thoughtful and practical gift to help keep them feeling refreshed and revitalized.

As someone who’s always dehydrated and prone to colds in the winter, ONLY Hydration has quickly become my go-to electrolyte powder. It’s made from real fruit sourced in Asia and sweetened with cane sugar and monk fruit, a natural sweetener used in traditional Chinese medicine. I am obsessed with their Yuzu citrus flavor– it has a refreshingly natural taste, like a light, zesty lemonade. Packed with Vitamins C, B6, and B12, Zinc, and Goji berries, it’s not just hydrating but also a delicious way to support my immune system.

waterdrop® is another excellent hydration solution. It stands out for its unique cube form and zero sugar content, making it an ideal choice for those with diabetes.  With over 30+ flavors across their Microdrink, Microenergy, Microlyte, and Microtea lines—like Iced Tea Peach, Raspberry Iced Tea, Orange, Lemon, Grapefruit, Berry Microlyte, and Blueberry Microlyte—there’s a taste for everyone. 

Best for Wellness Warriors 

For those who try to live a healthy, balanced lifestyle, these products will help them stay on track.

Just Ingredients is a cult favorite. Karalynne Call, a mom of six and the founder of Just Ingredients, started her health journey 15 years ago while struggling with suicidal depression. By sharing her story on Instagram (@just.ingredients), she has inspired many others to begin their own healing journeys. With over one million followers, she continues to educate people on making healthier product choices and being mindful of the ingredients they use.

I’ve tried several Just Ingredients products, including their protein powder and Brain Support supplement. I was especially curious to try the Brain Support supplement, which contains ingredients like Bacopa and Ginkgo Biloba extracts, as it claims to improve focus, reduce anxiety, and clear brain fog. After a couple of weeks, I noticed an improvement in my ability to focus during the day. Many vitamins are hard on my stomach, but I found these easy to digest. 

If you’re into sports and coffee, you’ll love For Wellness products. For Wellness was founded by golfer Phil Mickelson and coach Dave Phillips after Phil discovered the health benefits of coffee in improving his physical and mental well-being. Inspired by its effects, they created For Wellness to offer functional, flavorful products. Their flagship, The Good Stuff, offers powdered supplements designed to enhance coffee, smoothies, and shakes with ingredients that reduce inflammation, stress, and promote hydration.

As a coffee lover myself, I’ve thoroughly enjoyed adding their supplements to my coffee, such as the Focus Mocha Coffee Supplement and Performance Cinnamon Coffee Supplement. These act as non-dairy creamers while offering added benefits. I also really like their organic Arabica coffee beans on their own.

Stay Well Global offers premium nutritional supplements that are expertly formulated to boost immunity and alleviate stress. The company was founded by three inspiring women: Stacey Lauridia, a seasoned nutritional supplement expert, along with Justine Censi, and Dorene Bair. Stacey’s motivation stemmed from a deeply personal experience—her brother’s cancer diagnosis—which inspired her to develop their flagship Stay Well Super Immune formula. Both Justine and Dorene bring their own strength to the brand as cancer survivors.

The supplements arrived in a mini “Birkin” bag—hands down the most stylish packaging I’ve seen. Leave it to women to add such a thoughtful and creative touch to wellness products!

Finally, Viluma’s Multi Collagen Formula supports radiant skin, luscious hair, and pain-free joints. It’s packed with powerful ingredients, including Bovine, Marine, Eggshell Collagen, Vitamin C, Hyaluronic Acid, Biotin, Magnesium, Calcium, Vitamins D3 + K2, and Silicon.

Best For Fashion Enthusiasts

For the fashion lovers in your life, these gifts will keep them looking chic all year long.

Classic Fella is a high-end essentials brand for men, blending timeless Southern charm with modern refinement. Founded by Mississippi native and Atlanta-based physician Stephen Powell, the brand addresses the lack of polished, high-quality undergarments in today’s market. Powell reimagined classic men’s styles with updated materials, thoughtful design, and an aesthetic that embodies timeless elegance. The brand’s standout pieces include premium underwear sets, socks, t-shirts, crisp shorts, and essential button-downs—all made in Italy and crafted to be foundational wardrobe staples. Prioritizing quality over trends, Classic Fella offers an enduring style fit for a gentleman, whether for everyday wear or special occasions. Classic Fella’s refined essentials make a thoughtful gift for the man in your life. 

Finding a gift that genuinely makes you laugh is rare, but Dodo Tees did exactly that. Founded by Clay Carpenter in Detroit, Michigan, the brand began with a simple idea: Clay couldn’t find a shirt he wanted to wear to a music festival, so he designed his own—featuring Kevin Dillon’s face. The quirky design turned heads, sparking conversation and inspiring Clay to transform thrift store finds into unique, conversation-starting pieces.

Dodo Tees features hand-illustrated designs ranging from sarcastic humor to laugh-out-loud pop culture parodies. With original artwork, premium inks, buttery-soft fabrics, and tailored fits, these tees are as stylish as they are hilarious. A perfect for those with a good sense of humor. 

Grey Bandit’s clothing often goes viral on TikTok, making it a fantastic gift for a teen. The Ride The Wave collection was created by the founders of Grey Bandit to raise awareness about mental health and help break the stigma surrounding mental illness. With tote bags, stickers, adorable tees, cozy sweatshirts, and more, 30% of the net proceeds from this collection support mental health organizations. We love a brand with a meaningful mission—and just look at how cute these products are!

Grey Bandit Exhale the Bullshit Tee 

PILLOWPIA is a home accessories brand that blends timeless style with self-care and sustainability. Founded by Brooklyn native Pia, who brings her background in fashion and design, the brand reflects her love for thoughtful, approachable aesthetics inspired by the world around us. Known for soft, versatile designs, PILLOWPIA creates everyday indulgences for a relaxed, lived-in feel.

The brand’s latest collection, Pianissimo, introduces luxurious, ethically made knits—featuring innovative swimwear, loungewear, and wardrobe essentials. I wore their Delancey Merino Scarf and cap and was impressed by their unmatched softness, warmth, and stylish appeal they bring to a cold day.

Bloomers Intimates truly stood out to me because of its inclusivity. This lingerie brand is designed for women at every stage of life—whether that’s pregnancy, weight gain, or menopause. Bloomers Intimates offers stylish, flattering underwear with a focus on comfort and confidence because every woman deserves to feel sexy, no matter her age or body shape. “I thought to myself, ‘I can’t be the only woman in the world looking for comfortable, sexy granny panties,’” said Bloomers’ co-founder, Dr. Shaula Alexander Yemini.  Bloomers would be the perfect gift for the wives and mamas in your life. 

Best for Jewelry Aficionados

For those who can never have enough sparkle, these jewelry pieces are the perfect addition to any collection!

BeadFreeForever is a small jewelry brand based in Connecticut. It was founded by designer Marion Unangst, who brings over a decade of experience in fashion, merchandising, and store management. Originally from the Netherlands, Marion’s passion for jewelry design ignited during a trip to Cape Cod in 2013. BeadFreeForever’s signature pieces include the iconic lariat, a clip-bead design that can be worn as a necklace, bracelet, waist accessory, or even a headpiece, as well as beaded necklaces, leather tassel jewelry, wrap bracelets, etc. Each piece is unique, with slight variations to ensure individuality, just like the people who wear them. I’ve been wearing BeadFreeForever for years and cannot recommend the brand enough! Marion creates the most unique handmade jewelry each season and can customize every piece to your request, making it truly one-of-a-kind.

With Olivia Grace is a stunning fine jewelry brand founded by Olivia Grace Herlihy in 2023, offering pieces ranging from $49 to $4,898. Olivia believes that “jewelry is an art form: a part of family history, a friendship, a love story… something to cherish and tell a story.” This philosophy shines through in every piece, making them not only beautiful but deeply meaningful. As a holiday gift, I adore their simple yet unique Mini Initial Necklace, crafted from 14kt solid gold. It’s the perfect blend of elegance and personal touch, making it an ideal gift for someone special.

Hineni Jewelry beautifully combines meaningful design with a mission to support women around the world, donating a large portion of their proceeds to charity. Founded by Brandy Mitnick and Julia Zuroff, who met at Columbia University’s Shabbat, their signature piece, ‘the Hineni’—meaning “here I am” in Hebrew—captures the essence of being fully present, not just for yourself but for others. This piece, along with custom Hebrew name jewelry, has become a popular gift, symbolizing connection and intention.

Diameco is a jewelry rental service that offers a more affordable and sustainable way to enjoy luxury pieces. Customers can choose from subscription tiers starting at $279/month for jewelry valued up to $5,000, with the highest tier at $979/month for pieces worth up to $25,000. Each month, subscribers receive new jewelry selections and have the option to purchase their favorites at a discounted price.

Best for Those with Expensive Taste

For those who appreciate the finer things in life.

If you’re looking for a lavish gift for your jet-setting friend who seems to have everything, Aurezzi Oral Care could be the perfect choice. As ridiculous as it sounds, Aurezzi offers 24K gold-plated toothbrushes, gold-infused toothpaste, and champagne-worthy mouthwash. These aren’t just products– they’re indulgent experiences. Plus, the brand is backed by DJ Khaled.

Sia Silk is an anti-aging sleep mask for lash protection and total darkness. Evalee Gertz founded Sia Silk after recognizing a gap in the sleep mask market. Dedicated to optimizing health and anti-aging, Evalee discovered sleep’s critical role in recovery and well-being. Frustrated by synthetic masks that caused breakouts and silk masks that lacked proper fit or light-blocking, she created Sia Silk. Her 100 % Mulberry silk masks feature a unique design for a better fit, complete darkness, and larger eye cups to protect eyelashes, offering a luxurious, skin-friendly solution for quality sleep. 

It’s definitely my favorite eye mask I’ve ever tried– who needs curtains when you can sleep anywhere with this? I also tried their lavender essential oil roll-on, which added a calming touch to my nighttime routine. 

Badesofa lives up to its name, transforming your bath into the ultimate comfort zone. Known for its innovative flagship product line, Badesofa offers water-resistant luxury bath pillows for the back, feet, and seat, designed to replicate the comfort of a sofa. The brand was founded with the mission to revolutionize the bathing experience, addressing the common issues of bathtubs being too hard, steep, or oversized for true relaxation. Featuring CleanDry+ technology, these cushions dry quickly, resist waterlogging, and stay securely in place with a non-slip design.

Beyond their bath pillows, Badesofa provides a curated selection of spa-inspired accessories, including organic luxury robes, waffle towel sets, and soothing herbal bath salts in lavender and mint scents. Perfect for those looking to elevate their self-care rituals, Badesofa combines functionality with indulgence, turning every bath into a luxurious retreat. I can attest that their Lavender & Mint bath foam, bath salts, and TAJA collection lavender candle were an absolute treat for my senses.

Best for Beauty and Personal Care

For anyone who loves to pamper themselves and look good while doing it. 

The GA.MA Professional iQ3 Perfetto by Rossano Ferretti is a limited-edition hair dryer that blends Italian craftsmanship with cutting-edge technology. Created in collaboration with the renowned stylist Rossano Ferretti, this special edition dryer offers a luxurious haircare experience, combining beauty, functionality, and innovation. Weighing just 10.37 ounces, it delivers powerful performance while remaining compact and energy-efficient, thanks to GAMA’s Venturi Effect and Standby Technology. Its sleek, pearly white design with subtle sparkles exudes modern sophistication, while eco-conscious features reduce energy waste. To further elevate your styling experience, the hairdryer comes with the exclusive Rossano Ferretti Blow Dry Protector Spray. 

Sun Kissed & Co. is a California-based sustainable fragrance brand founded by Kimberly, whose mission was born from a personal need to create scents that are enjoyable, not overwhelming. After her family experienced migraines from overly scented products, Kimberly set out to design fragrances that are soft, subtle, and hyper-realistic. Sun Kissed & Co. is perfect for those who appreciate a touch of aroma without the overpowering drama, offering thoughtfully crafted scents that align with a mindful, sustainable lifestyle. I think everyone can find a scent they love at Sun Kissed & Co., and it’s so affordable! My favorite is their Poma-granted scent. It’s a perfect gift for teens or any scent-obsessed aficionado.

SeneGence has been a trailblazer in beauty since 1999 when founder Joni Rogers-Kante introduced LipSense, the first long-lasting, smudge-proof liquid lip color. Inspired by the natural wonders of Vanuatu, a gorgeous tropical island nation in the South Pacific, SeneGence combines science and nature to create innovative cosmetics and anti-aging products designed to enhance skin while lasting all day. Celebrating 25 years, the brand remains committed to empowering women through beauty, innovation, and a supportive community, offering a path to confidence and financial independence.

Their limited-edition Satin Ribbon Mini Cosmetics Collection is a festive trio that features a juicy plumping gloss, velvety shimmer eyeshadow, and kiss-proof lip color—perfect for getting or gifting holiday glam for those beauty lovers in your life!

Elevate your holiday gifting with Yep Lash XL and Yep Browlicious, premium serums designed to nurture natural beauty. Yep Lash XL promotes fuller, healthier lashes, while Yep Browlicious enhances brow growth, delivering visible results in just six weeks. Formulated with clean, nourishing ingredients, these serums blend effectiveness with indulgence, making them the perfect self-care luxury. Whether as a thoughtful gift or a personal treat, Yep’s products are the ideal way to inspire confidence and radiance this season.

Best for Skincare Lovers

For those who have a 12-step skincare routine.

For years, I’ve sworn by Eminence Organic Skin Care, and I rarely feature other skincare brands. Struggling with acne in the past, I found a transformative solution in Eminence’s Clear Skin Line, which left my skin radiant and blemish-free. This luxury brand is renowned for its sustainable, eco-friendly approach, using natural, organic, and Biodynamic® ingredients since its inception in 1958. Loved by celebrities like Nicole Kidman, Jennifer Lawrence, and Chris Hemsworth, Eminence combines visible results with environmental responsibility, even planting a tree for every product sold.

Eminence is exclusively available through licensed spas, making it a professional-grade skincare choice for facials and other treatments. I recommend selecting All About You Spa, founded by exceptional European aesthetician Ingrid Vit. Her expertise ensures tailored skincare advice, and you can conveniently order Eminence products online. If you live near Shelton, CT, book an appointment with Ingrid for your skincare needs or lash extensions—her philosophy that “the skin is the mirror of our inner health” truly shines through her work.

I was recently introduced to Fount Society and have been loving their Moisture Trio. Fount Society is dedicated to wellness through natural and sustainable solutions, offering a holistic approach that extends beyond skincare to an elevated, low-tox lifestyle. With a focus on pure ingredients and luxurious self-care, Fount Society celebrates the connection between natural beauty and the world around us. 

EXCLUSIVE DISCOUNT: Fount Society is currently offering 25% off on their website, and with my code FS-DEIMANTE, you can stack the savings for a total of 45% off!

Kosmatology, founded by pharmacist Janis Covey, is an organic skincare brand born from a mother’s love and a mission to heal. When her daughter developed eczema, Janis created gentle, non-toxic products to nourish sensitive skin. Since 2014, this Connecticut-based, woman-owned company has been crafting small-batch skincare loved by families nationwide. Personally, I adore their hand soaps—they’re luxurious, beautifully scented, and make perfect holiday gifts alongside their lotion bars and unique foot balm.

KERACELL is revolutionizing hair, skin, and body care with its advanced stem cell technology. I recently tried their Firming & Sculpting Body Lotion, a luxury formula powered by MHCsc Technology. This lightweight, non-greasy lotion combines growth factors with five active anti-cellulite ingredients to firm, smooth, and sculpt the skin. Infused with refreshing peppermint essential oil, it not only cools but also improves the appearance of cellulite and crepey skin, leaving a healthy, youthful glow from head to toe.

Best for Candle Lovers

For those who can’t get enough of a cozy atmosphere, these candles will fill their space with soothing scents and add a touch of warmth to any room.

Kendi Lux, founded in 2021 by the Collis Family and led by serial entrepreneur Ken Collis Jr., has redefined home decor and personal fragrance with its luxurious, non-toxic candles. Inspired by the need for cleaner, healthier options, the brand offers hand-poured soy-blend candles made with U.S.-sourced, non-toxic fragrance oils free from carcinogens and reproductive toxins. From the best-selling About Last Night, with its sweet yet woody notes, to a variety of memorable scents that evoke nostalgia and joy, Kendi Lux candles create a safe and soothing atmosphere for any space. 

I’ve been absolutely in love with their holiday scents, like Christmas Tree, Hot Cocoa, and Cinnamon.

Ultraviolet by Pillowpia candle offers a vivid sensory experience with its warm blend of fruity, floral, and earthy notes. Opening with sultry top notes of violet leaf, black currant, and mandarin, it transitions to flirty middle notes of geranium, jasmine, and rose before settling into a deep base of sandalwood, amber, and vetiver. Elegantly packaged, it’s a perfect gift for romantics and candle enthusiasts.

Sun Kissed & Co. candles are truly amazing, offering fragrances that perfectly complement their existing scent collection. I adore their Always Rooting For You candle, featuring notes of cedar, nutmeg, and amber. As founder Kimberly describes it, “A scent born from the great outdoors and summer hikes.”

Best for Pet Parents

Because our furry friends deserve the best, too!

PugMug is a unique brand that transforms your pet photos into personalized artwork, available on a variety of custom products. Founded by two UC Berkeley computer science PhDs, the company has created over 6 million portraits for more than 80,000 pets in just 9 months. With over 100 art styles to choose from, including holiday-themed designs, PugMug offers products like dog bowls, ornaments, and more, allowing you to celebrate your furry friends in style. In addition to offering memorable pet portraits, PugMug partners with non-profits to help rescue and adopt pets, making a positive impact for animals in need. I can’t think of a more perfect gift for a fur baby parent than this! You already know I’m framing my cat’s face and hanging it front and center in my room. 

EXCLUSIVE DISCOUNT: PugMug is offering our readers a 10% discount with the code URBANWATCH.

FURB is a chic lifestyle brand for pets, blending style, functionality, and sustainability. Created by fashion veteran Colleen Winter, FURB offers modern, on-trend essentials like pet apparel, accessories, and eco-friendly home goods. Thoughtful designs, including FurbFill recycled fiber beds, combine minimalism with quality. With a portion of sales supporting animal welfare, FURB is where fashion meets fur—perfect for style-conscious pet parents. Amid the rise of pet fashion, FURB stands out to me with its modern designs and high-quality materials. I’m obsessed—and so is my cat!

Delilah Home’s journey is inspired by the remarkable resilience of a golden retriever named Delilah, who survived 62 days alone in the North Carolina mountains. Her story of strength and determination became the foundation for the brand, which was founded by Michael Twer to honor her spirit. Today, Delilah Home is a leader in the sustainable home textile industry, offering eco-friendly products like organic cotton bed sheets and Drytek towels made from 100% recycled plastic bottles. Crafted in Portugal using ethical practices, these luxurious linens are designed with care, free from harmful chemicals, and perfect for those with allergies or sensitivities.

The Drytek Dog Towel by Delilah Home is the perfect blend of performance and sustainability. Made from 100% recycled plastic bottles, it absorbs moisture quickly and dries up to four times faster than traditional towels. Antimicrobial and odor-resistant, it stays fresh after each use. Lightweight, compact, and sand-resistant, it’s perfect for baths, swims, or outdoor adventures. With its eco-friendly design, the Drytek Dog Towel is a must-have for any pet owner.

Puppy Love and Kitty Love play bubbles are designed for safe, fun-filled playtime with your furry friends. The Puppy Love bubbles are infused with a delightful peanut butter scent that will captivate dogs, while the Kitty Love bubbles are catnip-infused to excite cats. Both formulas are allergen-free, ensuring a worry-free experience for pets with sensitive skin or allergies. The bubbles are safe, non-toxic, and non-staining, so you can enjoy the fun without worrying about the mess on your floors or furniture.

Hide & Scratch is a small, one-woman business founded by Carin Nelson, dedicated to providing functional products for cats while giving back to feline communities in need. Their award-winning Cat Scratcher Box is the perfect gift for any cat this holiday season, combining the love cats have for cardboard scratchers and boxes. A customer favorite with over 1,500 five-star reviews on Amazon, the Cat Scratcher Box was also named “Best Cat Scratcher Product” by Lux Life Magazine in their 2024 Pet Product Awards. In addition to their top-selling scratcher, Hide & Scratch offers catnip, silvervine sticks, silvervine rattle balls (my cat is obsessed with these, btw), and catnip mice, which make great stocking stuffers for your furry friends.

Best for Culinary Enthusiasts

For those who love to experiment in the kitchen, these gifts will inspire new recipes and elevate their cooking. 

Evie Olive Oil offers artisanal, small-batch, cold-pressed olive oils crafted from premium olives to bring exceptional flavor and freshness to any dish. Perfect for the holiday season, these oils are ideal for elevating festive appetizers, holiday spreads, or any meal that deserves an extra touch of quality. With a focus on mindful eating and gifting experiences, Evie Olive Oil makes an elegant, thoughtful gift for hosts, chefs, or anyone who appreciates fine ingredients. Packaged in beautifully designed bottles, it’s the perfect present for those who value both flavor and craftsmanship. I’ve been drizzling my salads with Evie Olive Oil, and I love it!

EXCLUSIVE DISCOUNT: Evie Olive Oil is offering my readers 20% off their first order with the discount code DEMI20.

Sakuraco offers a unique subscription service that delivers curated boxes filled with authentic Japanese snacks, each thoughtfully selected to showcase the rich traditions of Japan’s regional flavors. Each box is accompanied by a 24-page booklet that provides insight into the snacks, their origins, and Japanese culture, enhancing the subscriber’s experience. Sakuraco’s mission goes beyond just offering tasty treats; it aims to deepen the understanding and appreciation of Japan’s culinary heritage. Perfect for snack lovers and those looking to explore Japanese culture, Sakuraco brings a piece of Japan to your door every month.

In our household, we’re making the switch from plastic utensils to all-wood alternatives, and Woodenhouse is helping us achieve that goal. Their 10-piece teak wood kitchen set is a perfect addition to our kitchen, offering a sustainable and stylish solution to the harmful chemicals often found in plastic utensils. Many black plastic kitchen tools contain toxic flame retardants like decaBDE, linked to serious health risks, but Woodenhouse’s natural, chemical-free teak wood tools provide a safer, healthier option. By choosing Woodenhouse, we’re reducing exposure to these harmful substances while embracing a more eco-conscious, greener kitchen.

This holiday season, give the gift of precision and style with the CutLuxe knife set, perfect for both professional chefs and home cooks. Renowned for their high-quality craftsmanship, CutLuxe knives are precision-engineered to make every kitchen task a breeze. Whether your gift recipient is prepping a festive meal or slicing into a roast, this curated set will elevate their culinary experience. Available on Amazon, these knives make an ideal gift for anyone looking to add high-end tools to their kitchen arsenal. 

Best for Coffee Lovers

For those who can’t start their day without a cup of coffee.

Klatch Coffee, a cherished roaster with over 30 years of history, has introduced its newest release, Empire, honoring the Inland Empire region of Southern California, where the company was founded. This special blend, featuring rich flavor notes of chocolate, vanilla cola, and blackberry, showcases Klatch’s commitment to quality and its local roots. The Empire coffee is available for purchase online and at Klatch cafés across Southern California, with a bag design inspired by the company’s new roastery in Rancho Cucamonga. The release of Empire marks a heartfelt thank-you to the community that has supported Klatch for over three decades.

Café Grumpy, an independently-owned coffee company founded in 2005 in NYC, is known for its commitment to delivering high-quality, small-batch roasted coffee with a focus on sustainability and community. Now, they’ve created a true holiday miracle with their new line of instant coffee blends.

Goodbye, grumpy moods and mornings, and hello to small sachets of flavorful happiness. Packed with rich, small-batch roasted flavor and pre-portioned for your convenience, Café Grumpy’s instant coffee is available in three irresistible flavors: Heartbreaker Blend – notes of blackberry, amaretto, and dark chocolate; Las Flores, Honduras – notes of apricot, mango, brown sugar, and nutmeg; Decaf Peru – notes of orange zest, toasted almond, chocolate-covered cherries.

Best for Sipping and Celebrating

For those who enjoy a festive drink to mark the occasion (21+ only).

Founded in 2004 by Clif Bar co-creators Gary Erickson and Kit Crawford, Clif Family Winery & Farm combines their passion for small-batch food and wine with a deep commitment to sustainability. Located in Napa Valley, the winery and farm prioritize organic farming practices, environmental conservation, and community well-being. Clif Family offers a portfolio of wines crafted from 90 acres of organic vineyards, as well as specialty foods like Solar Grown Honey, savory nut mixes, and fruit preserves. I recently tried their 2021 Kit’s Killer Cab and really enjoyed it! The wine is both elegant and powerful, with rich flavors that make every sip memorable.

Common Ground Spirits was founded in 2020 by Julian Peebles and Tory Brown with a mission to create artisanal spirits that celebrate human connection and unity. Believing that finding common ground enriches our lives, they crafted their premium Gin and Bourbon expressions to reflect values of inclusivity and equality. Their goal is to foster meaningful bonds by offering high-quality spirits that encourage shared moments, regardless of race, religion, or gender identity. Their Gin Recipe 03 Blood Orange & Tarragon gin a must try! 

Best for Homebodies

Make their home cozy, functional, and stylish with these thoughtful gifts.

Founded in 2010 by Katie Smith, rockflowerpaper is a female-owned brand based in Marin County, CA, offering beautifully crafted, affordable fashion, accessories, and home decor. The brand partners with ethical manufacturers worldwide and focuses on sustainability. Its blu Collection, made with eco-friendly materials, supports a sustainable lifestyle. Over time, rockflowerpaper has donated more than $250,000 to Ocean Conservancy to help protect the ocean.

Delilah Home’s 100% Organic Cotton Bed Sheets offer luxurious softness, breathability, and durability. Made from long-stem organic cotton with a 300-thread count and double-stitched construction, they’re hypoallergenic and perfect for sensitive skin. These sheets are easy to care for and built to last.

The Sijo LuxeSoft Sateen Cotton Sheet Set is crafted from 100% GOTS Certified Organic Cotton, offering a silky-smooth feel and slight sheen for year-round comfort. With a 400-thread count, these sheets are breathable, durable, and eco-friendly. I loved the rich Forest green color, which added a fresh touch to my bedroom.

Best for the Tech-Savvy

For those who love all things innovative and convenient.

Mophie offers innovative tech accessories designed for people always on the move. Their products, like the 3-in-1 Travel Charger and iPhone 16 Juice Pack, ensure that your devices stay powered no matter where you are. Whether you’re traveling or just out and about, Mophie’s sleek, portable chargers make it easy to stay connected without the hassle of searching for outlets. These must-have gifts are perfect for tech-savvy wanderers, offering convenience and style in one package.

The FF-1 by FOTOFOTO is a chic and eco-friendly point-and-shoot film camera designed for those who love the spontaneity of disposable cameras but want a sustainable alternative. Made from 100% upcycled materials, the FF-1 offers a unique, zero-waste experience that complements a creative lifestyle. With features like an automatic flash and high-quality cinema-grade film, it’s perfect for capturing memorable moments. Once you’re done, simply send the camera back for recycling, and FOTOFOTO will refurbish it for its next adventure, making it a fun and eco-conscious choice for photography enthusiasts.

Best for Kids 

Fun, educational, and heartwarming gifts for the little ones.

“A Bell for Maury’s Bicycle” by David Maurice Sharp is a fantastic way to introduce young readers to basic financial concepts. The story follows Maury as he learns the value of money, how to save for something he really wants, and the importance of being patient. This book makes learning about finances fun and relatable, setting kids up with essential skills they’ll carry with them for life. It’s a great resource for parents and educators who want to teach financial literacy in an engaging, kid-friendly way.

For the Cubs brings comfort and support to children in need with their thoughtful collection of comforting products. One of their standout items is Percy, the Weighted Hug Bear, a teddy bear designed to offer deep pressure therapy for kids dealing with anxiety or sleep challenges. Percy’s soft, calming presence is perfect for cozy moments, featuring a friendly smile, kind eyes, and even adjustable temperature settings for ultimate comfort. Plus, each purchase helps support children in foster care through their non-profit partner, One Simple Wish, making Percy not just a bear, but a meaningful gift that gives back.

I’ve put days of research and dedication into curating this list to ensure it’s filled with the best, most thoughtful gifts. A huge thank you to the amazing brands that participated!

I hope this guide has helped you discover the perfect gift for your loved ones. Have fun shopping and hope you find everything you need to make this season extra special. Happy Holidays!

The post The Ultimate Holiday Gift Guide: Curated & Tested for Everyone on Your List appeared first on The Urban Watch Magazine.

Artificial Intelligence (AI) has already significantly impacted various aspects of our lives, sparking discussions about its benefits and the need for regulation. Whether it’s fashion or any other industry, the influence of AI is a topic of ongoing debate. AI is not yet as smart as the human brain but it sure does mirror us, albeit without emotions.

We interviewed distinguished AI researcher and senior data scientist Sumedha Rai, based in New York, to delve into her journey in AI and discuss the latest developments, regulations, and future trajectory of the field.

With extensive experience spanning multiple sectors including technology, finance, medicine, and SaaS, Rai’s primary focus lies in Natural Language Processing (NLP), a field of AI that has gained prominence with advancements such as ChatGPT. NLP enables human-machine interaction through language, allowing machines to comprehend nuances in communication, including sentiments, overarching themes, variations in word usage, and context-dependent meanings.

Rai’s work revolves around deciphering user sentiments and categorizations, generating compelling conversation topics, soliciting opinions on contemporary issues, and translating manual notes into actionable insights for software. She thinks the world of NLP and AI offers immense possibilities and finds great joy in exploring its potential. 

Tell me a little bit about your background. Where did you grow up, where did you go to college, and what did you study? What motivated you to pursue a career in AI/ NLP, and how did you get started? 

I grew up and studied across India, the UK, and the US. I was a big computer science enthusiast in high school and was almost greedy to learn anything related to technology. During my Bachelor’s, however, I pivoted to majoring in Economics and subsequently studied Finance during my first Master’s. Coding took a back seat, but I was learning statistics and math, and anything analytical captured and held my interest. I spent a few years in investment banking and private equity, and it was then that I realized that I was constantly trying to connect and evaluate tech companies for investments because I was so enthralled about learning the tech behind the product.

During evaluation calls, I asked more technical questions rather than focusing on business-related metrics. Two years later, I quit and pivoted towards data science in the policy sector. I aimed to ride the rising tide of machine learning (ML) while still retaining the comfort of being enveloped in economics and finance.

After spending some time in the UK, I worked at the Central Bank of India, where I gained valuable experience. During my time there, I explored how learning ML and AI could integrate into a variety of use cases with the right data and mathematical models. Following my stint in India, I began my graduate studies at New York University, which opened up a whole new world of AI for me!

During my time at NYU, I had the opportunity to learn about deep learning from Dr. Yann LeCun, the founding father of Convolutional Neural Nets. It was a surreal experience, and I discovered something fundamental and beautiful: anything can be considered data if you know how to use it! This realization was transformative and expanded my understanding of the possibilities within the field of AI.

Natural Language Processing is one such field where, for the longest time, we haven’t fully harnessed the potential of textual data or grasped the enormous volume of data available. I appreciate the fact that our curriculum included courses on the ethics of machine learning. These courses were a constant reminder to exercise caution and mitigate the potential harm biased data can cause.

The first research paper I read on a pre-trained transformer like BERT– a machine learning framework that Google developed in 2018 to improve NLP– brought me immense joy; it was so eloquently crafted. From that moment on, I actively pursued projects with text data. When I began furthering my career in AI, I strongly advocated for ingesting diverse types of text data to develop actionable insights for the business.

Sometimes, a straightforward model revealing customers’ overall sentiment can significantly influence the future strategy for a newly released feature. This insight can save a considerable amount of time and money. While I am engaged in various machine learning projects, my involvement in Natural Language Processing (NLP) projects has steadily increased and proven successful in deployment. I am also actively engaged in academic research in the field of NLP.

Tell me about some of your biggest accomplishments/awards/projects you’re most proud of.

My passion for coding goes back to high school. I graduated from high school in India, where I formally learned coding for four years in two different languages as part of my curriculum. My dedication paid off when I was ranked number one nationwide among approximately 100,000 students who took the final exams each year. Achieving the “All India Topper” title was a personal triumph I hold dear and take great pride in.

Upon entering my first master’s program, I was awarded a full scholarship, a recognition granted to only two individuals in the university. While academic achievements are significant and reflect years of hard work, professional success also requires consistent effort and dedication.

One of my proudest projects was building a model for a bank that predicted the probability of default – the likelihood that a borrower will fail to meet their debt obligations. The dataset for this endeavor comprised a mix of structured and unstructured data, including numeric and text values. Some of the data was proprietary, and some of it was publicly web-scraped. The sheer volume of data I processed for this prediction was staggering, and it became one of my longest-running projects. The bank where I implemented this model successfully deployed it for two years before we updated it to incorporate newer techniques.

One of my other proudest achievements is in the field of fraud modeling, a field I actively create models in and also speak about. Fraud prevention is an integral component of every financial institution’s operations. Leveraging machine learning, we can proactively mitigate fraudulent activities by forecasting the likelihood of fraudulent events and taking preemptive measures. This initiative comprises a suite of specialized models tailored to combat various forms of fraud, which we identify as pivotal to safeguarding our organization. My overarching predictive modeling endeavors generally encompass a robust array of advanced fraud prevention techniques, fortifying defenses against threats such as account takeovers, transaction fraud, payment fraud, and similar malicious activities.

What are some real-world applications of NLP that have had a significant impact on various industries? 

Large language models are currently at the forefront of discussions, and ChatGPT, rooted in Natural Language Processing (NLP), is creating significant waves. It is utilized daily by millions of people across various industries, highlighting the impact of leveraging vast amounts of data with the right model architecture. This technology demonstrates an incredible ability to understand context like a human and deliver real-time responses that are grammatically precise and highly relevant. Remarkably, all of this is achieved by a trained machine.

As an NLP researcher, I possess an understanding of the underlying building blocks of this model architecture. Yet, despite my expertise, I am continually amazed by its capabilities. The fact that a machine can exhibit such sophisticated language skills never fails to impress me.

I’ve gained substantial experience in the fintech and healthcare domains. The automation of tasks, such as analyzing financial and legal documents and categorizing them into relevant sections, has proven to be a remarkable time-saver. Many banks have streamlined these processes, leading to significant efficiency improvements in upstream and downstream operations.

Furthermore, sentiment analysis based on comments, surveys, and social media data following crucial market announcements allows for a near-real-time understanding of public reception. These insights are invaluable for financial firms as they enable swift assessment of public sentiment and facilitate data-driven decisions. 

NLP has found extensive application in medical document processing and analysis in healthcare. I do research with OLAB, a healthcare lab at NYU that uses ML-guided investigations to augment clinical work in treating neurological disorders and cancer. One notable project, NYUTron, developed by the research team at OLAB, has created a health system that utilizes unstructured clinical notes from physicians. This system predicts crucial metrics like patient readmission rates, length of stay, insurance denial, and even in-hospital mortality. These predictions are pivotal in healthcare, where accuracy is a matter of life and death, potentially saving lives through timely interventions.

What are NLP’s current challenges and limitations, and how is the field addressing them?

Since NLP is a language-specific technology, its challenges are similar to those encountered when teaching a new language to a beginner. Grasping the alphabet and mastering grammar represents just one aspect. Additionally, we use the same words to convey different meanings based on their context of usage. This nuanced understanding, referred to as ‘context,’ has seen significant progress in training our machines by exposing them to numerous language examples.

However, difficulties occur when attempting to convey sentiment through the ‘tone’ of our voice. Sarcasm and a straightforward sentence might employ the same words, but their delivery distinguishes their intent. What may seem positive to a machine could carry a negative connotation. Teaching a machine something we often take for granted—the concept of ‘common sense’—also poses challenges. Moreover, the ever-changing landscape of slang requires constant model updates to keep pace with this informal aspect of language.

Another challenge I have encountered relates to industry-specific language, often called industry jargon. An NLP model well-suited for healthcare may not yield accurate results when applied to financial or legal documents. Researchers are continuously involved in training industry-specific models to enhance the accuracy and usefulness of this technology across various fields. However, challenges persist in highly specialized fields or areas lacking sufficient data to train models for optimal performance.

The lack of digital data for some low-resource languages poses a significant hurdle. Due to limitations in data resources, training NLP models for these languages proves difficult.

Are there ethical concerns or biases associated with NLP, and how can they be mitigated?

This question is one of the most important questions discussed today. It is also a question that every researcher should consider when comprehending data for their models. In simple terms, a biased dataset used to train a model will inevitably lead to biased results in the model.

Harvard Business Review highlighted the detrimental effects of biases in NLP, as they could potentially hinder individuals’ opportunities and economic participation. As an example of gender bias in models, Amazon’s previous resume-filtering algorithm displayed a notable preference for words like “executed” or “captured,” which were more commonly used by male applicants.

However, when I asked ChatGPT a gender-biased question such as “What professions do men generally have?” it responded with, “Professions are not inherently gender-specific, and one’s gender should not limit the choice of profession. In many parts of the world, there has been a move towards breaking down traditional gender roles, and individuals of all genders pursue a wide range of careers.” This demonstrates that the model can adjust and reduce biases if the underlying data is updated to reflect a more contemporary understanding of our society.

I cannot stress enough how careful we must be about biases when we train our machine-learning models. Biased or unbalanced data ingestion can lead to results that may discriminate based on race, religion, or demographics. 

For example, imagine you want to build a model to predict the most common professions of people from Columbia University. However, if you only collect data from Columbia alumni who became journalists because you know a lot of journalists from Columbia, your model might incorrectly conclude that most Columbia graduates pursue journalism careers. This is a classic case of selection bias because your sample, in this case, only includes a specific group of people (journalists), and it doesn’t accurately represent the diverse range of professions that Columbia graduates actually pursue. As a result, your model’s predictions about the most common professions would be biased and inaccurate due to the limited and unrepresentative sample. 

Now imagine if these biases were related to sensitive matters such as crime, social issues, and other public concerns– they could have significant and undesirable repercussions. To mitigate these concerns, rigorous anti-bias checks should be integral to data preparation for NLP models. Regular updates and incorporating new and balanced data from credible sources can enhance the robustness of the models and minimize the risk of discriminatory predictions. Additionally, I believe that for critical issues, the utilization of NLP models should be coupled with impartial human review of the results to guarantee fairness and accuracy.

Some famous authors have sued Open AI for copyright infringement, alleging illegal use of copyrighted material to train AI models. If the plaintiffs win this case, how could this case reshape AI?

I wouldn’t say this is surprising. Training a large language model requires a huge amount of data, and some authors or content creators may be uncomfortable that this training was conducted without their explicit consent or involved data repositories containing copyrighted information. I’m uncertain about the feasibility of obtaining approvals for such an extensive volume of data used in model training. 

To my understanding, organizations such as OpenAI and other prominent developers are allocating legal funds and resources to tackle such situations. This approach offers mutual benefits and serves as a means of collaboration with writers.

Such cases may become more common as large language models continue to be developed for various applications. While data available in the public domain can be incorporated without legal issues, we may witness lawsuits arising from other concerns. However, I don’t think this will significantly hinder AI’s almost unfettered pace of experimentation and innovation. Alternative methods and agreements will probably surface to make this process advantageous for both parties involved.

Some people are concerned that AI is going to replace jobs. Others say that employees who know how to utilize AI will stand out in their fields. What do you think?

Personally, I lean towards the second viewpoint with a slight modification. I believe companies and individuals who have embraced AI and kept pace with the rapidly evolving and potent technology are more likely to thrive in the future.

There was a time when computers were a novel innovation, and some individuals hesitated to adopt them due to trust issues surrounding their use to store and process sensitive information. Today, it’s almost impossible for a business to remain entirely offline. 

We are moving in the same direction regarding AI. Early adoption and education will be crucial for success in certain industries. Furthermore, individuals with expertise in using AI will possess a valuable skill set that will become increasingly important in the hiring process. In the realm of economics, the traditional labor-versus-capital paradigm is evolving. While some manual roles may become automated, this will also enable the workforce to focus on more innovation-driven positions that drive technological progress.

When it comes to innovation, nothing can truly compare to the human mind. So, while there might be a reconfiguration of roles, I am not in favor of being overly apprehensive about such a powerful technology. History has shown that similar narratives played out when computers were introduced, yet they ultimately brought significant positive changes.

What are your thoughts on fashion AI?

When people think about AI, the terms that immediately come to mind might not include ‘fashion.’ I’ve noticed discussions about AI in medicine, marketing, and algorithms, but there is less emphasis on fashion and AI, despite my belief that this industry was an early adopter of AI technology.

We’ve seen virtual ‘try-ons’ for clothing and accessories, visual searches for products, and lookalikes based on a user’s picture. Recently, AI has been used for sustainable fashion, inventory management, and supply chain optimization. An interesting take on fashion and AI that I read recently was trying to predict the different fabrics used within a clothing line and automate the labeling process of garments. Like medicine and finance, I think AI will change how we embrace “fashion” and adopt it in the future.

In the field of NLP, I’m excited about the prospect of fashion utilizing text prediction analysis to assess recent trends and gauge user sentiments towards them. This technology could extend its reach to a broader audience through multilingual support within brands, particularly in content creation, customer support, and feedback collection. Additionally, this data could enhance personalized user recommendations and overall user experience.

Do you think AI can replace fashion models or actors in the future?

This question is exciting because, from my perspective, the fashion industry has been at the forefront of embracing AI. An excellent example is the Metaverse Fashion Week held in March 2023, which was already the second time this event was hosted. It was fascinating to see that some of the biggest names in the fashion industry participated, and the event was truly remarkable. It seamlessly blended the digital and real worlds, creating a lifelike experience. The avatars, runway shows, networking spaces, and, oh, the dresses themselves were all so impressive. It’s a testament to the fashion industry’s innovative approach to integrating AI and technology to create captivating and immersive experiences. 

Despite the integration of AI, I remain unconvinced that it can entirely replace fashion models or actors. In these industries, audience relatability is paramount. The genuine glow of a skincare product on a human model, the confidence exuded by a woman strutting down the runway in a flattering dress, or the emotion conveyed by an actor to their audience is challenging to replicate digitally. These experiences are relatable because they allow you to envision yourself in their shoes. To put it somewhat poetically, I firmly believe that the irreplaceable and intangible human essence that connects the fashion and entertainment industries with their consumers cannot be mimicked. While the allure of integrating this technology is undeniable, and these industries are known for their adaptability to new trends, I foresee a journey of integration and enhancement rather than outright replacement.

While integration is positive,  I believe it must be undertaken with an ethical foundation, keeping in mind the well-being of employees. Implementing changes in any industry should be done in a regulated way and at a measured pace.

What laws and regulations need to be in place as AI further develops? 

It’s interesting that you’ve raised this question because I recently wrote an article discussing the need for AI regulations in various countries. One of the biggest concerns has been data privacy, given some AI models’ extensive use of personal data. Individuals should have the right to determine precisely how much data they are comfortable sharing. If that choice makes certain services unavailable to them, that’s fine, too. However, the essential element is the availability of that choice.

In many instances, I’ve encountered people willing to disclose information if it leads to enhanced convenience, while others are more cautious. This ‘right to choose to disclose’ is, in my opinion, very important. It is problematic that many companies present lengthy and convoluted agreements about data disclosures, often leaving consumers unsure about what they consent to disclose. This practice troubles me, even as someone who recognizes the importance of data for building effective AI models.

The European Union (EU) has been notably proactive in safeguarding the data rights of its citizens. The General Data Protection Regulation (GDPR) is one of the most rigorous data privacy laws in existence. It not only mandates compliance for organizations within the EU but also applies to any company, regardless of location, if it handles data related to EU citizens. Several other countries are developing and implementing data privacy regulations, while some have minimal regulations.

With the White House’s announcement of the Executive Order on AI, we are much closer to having comprehensive federal data and AI laws in the United States. This development is significant, as the absence of federal frameworks leads to individual states enacting their own privacy laws. Such a scenario could complicate the operations of AI businesses working across state lines in the future, as compliance requirements would vary from one state to another.

What advice do you have for individuals who want to pursue a career in NLP/AI or enhance their skills? Are there specific resources, courses, or tools you recommend for learning NLP/AI?

Drawing from my personal experience, adopting a structured approach greatly helped my understanding of the fundamentals of AI. Before pursuing my Master’s in Data Science at NYU, I had some experience in data science. However, during my Master’s, I dug deep into foundational subjects like linear algebra, probability and statistics, data structures, and algorithms. I also learned how to write cleaner, more efficient code, and aligned with the best practices of coding standards. These skills serve as the cornerstone for machine learning and AI, and I firmly believe that taking shortcuts in learning AI would prove detrimental over time.

While using pre-built libraries can expedite the coding process, it’s very important to understand the underlying principles. You must be able to diagnose technical issues at the very source. If a model yields unsatisfactory results, it’s essential to question its fundamental assumptions. Similarly, to convert a problem statement to a predictive model, you must be able to conceptualize how to quantify it and prepare it for machine processing. Therefore, if you haven’t yet familiarized yourself with the basics of mathematics, statistics, and computer science required for ML, I recommend seeking structured online courses to acquire these skills. YouTube channels like “3brown1blue” offer good visualizations of linear algebra concepts, and it helps to learn from visual representations of complex ideas.

Additionally, acquire real-world datasets for practice in model development. Platforms such as Kaggle provide problem statements and datasets, and numerous other websites offer free datasets for experimentation.

For those interested in NLP, I remember reading the research paper that initiated the wave of transformer models, titled “Attention Is All You Need” by Vaswani et al. I strongly recommend this paper for those starting in the field. Jay Alammar’s blog is another resource known for its intuitive explanations and helpful illustrations. You can also benefit from video lectures and courses by renowned experts in the AI field. 

Dr. Andrew Ng offers courses on Coursera and other online learning websites (even YouTube – DeepLearningAI). Professor Canziani at NYU strongly advocates free education and has shared YouTube videos and lecture notes on Deep Learning on his website. Many universities also release lecture notes and videos for official courses taught online. 

If you can’t find code notebooks for practice, I recommend seeking out coding examples or notebooks that contain actual code for NLP or AI problems, understanding them, and then attempting to replicate the process with a different dataset or another use case. Learning from your coding mistakes is key to understanding and applying these concepts to real-world applications.

***

If you’re interested in further reading on AI, here are some published articles by Sumedha Rai:

Sumedha Rai’s Op-Ed on “the Race for AI” in The Business World. 

Comparing Large Language Models

Fraud Detection

Bias Detection in AI

You can follow Sumedha on LinkedIn

Or visit her website 

The post Senior Data Scientist Sumedha Rai on the Future of AI appeared first on The Urban Watch Magazine.