agnès b. Brought a Breath of Fresh Air to Paris Fashion Week Spring/Summer 2020

For this Spring/Summer 2020 collection, agnès b. had resort vibes as the designer created multiple scenes of a carefree life in nice weather. A quick bike ride under the summer rain in Tokyo, a walk through Marseille’s hot streets, a dinner in the garden with Oxmo Puccino’s captivating voice playing in the background… And yes, hip hop musician Oxmo Puccino was actually there to sing at the show at Palais de Tokyo in Paris. 

Agnès B. has been designing for over 40 years, and for 25, she dressed David Bowie. Her designs are a quiet French cool that have been praised by the press and sold internationally. Even after so many years, she’s overflowing with creativity. This season, through the creation of bright graphic looks designed for tasteful men who are not afraid to stand out, agnès b. celebrated Africa and paid tribute to the sapeurs.

Other stories of agnès b. SS20 portrayed strong characters: like the modern-day musketeer D’Artagnan with his minimalist iron-grey work-suit, or the gangster girl straight out of a Tarantino movie who wears her black silk suit against her bare skin. Even babies made a debut on the runway, although they were just dolls carried by the models. 

This new collection also called for softness, with a colour range going from discrete mauve to vivid orange, and coming in a variety of fabrics in which we feel at ease on hot days and that we elegantly layer when the wind blows.

 

Photos: Vedant Gupta for the Urban Watch Magazine

Demi Vitkute

Co-Founder

Demi is a Lithuania-born, America-educated, New York-based journalist and editor, Columbia Journalism grad, and co-founder of The Urban Watch Magazine. "I love New York because living in this city feels like holding the entire world in my palm," she said. Like Alice Munro, she believes that the constant happiness is curiosity.

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